Murex vs ShopETell

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Murex, Nov 6, 2026 for ShopETell.

The short answer

  • Only ShopETell lists a free plan. Paid plans start at $99/month for Murex and $99/month for ShopETell.
  • Murex lists 11 features ShopETell’s listing doesn’t mention, including Analytics, Analytics dashboard, Forecasting.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Inventory optimization
  • Analytics
  • Analytics
  • Inventory optimization
Languages
  • English
  • English
Launched
Jul 15, 2026
Jan 19, 2023
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—
Free options
Free planFree trial
Free planFree trial
Monthly range
From $99 to $499/month
From $0 to $299/month
Plans
Starter$99/month
Growth$149/month
Pro$299/month
Scale$499/month
TryFree
  • · 1 User
  • · 10 Suppliers
  • · 10 Upload Directories
  • · 100 MG Upload Limit
  • · 2 Seasons
  • · 5 Orders
Light$99/month
7-day free trial
  • · 2 Users
  • · 25 Suppliers
  • · 25 Upload Directories
  • · 30 Orders
  • · 5 Seasons
  • · 500 MG Upload Limit
Standard$195/month
7-day free trial
  • · 1 GB Upload Limit
  • · 10 Seasons
  • · 100 Orders
  • · 200 Upload Directories
  • · 5 Users
  • · 50 Suppliers
Premium$299/month
7-day free trial
  • · 5GB
  • · Auto Hide/Delete
  • · Back In Stock
  • · Unlimited Directories
  • · Unlimited Orders
  • · Unlimited Seasons
Coverage
12 of 12 features100%
0 of 12 features0%
Unique strengths
  • Analytics
  • Analytics dashboard
  • Forecasting
  • Insights
  • +7 more
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Analytics
100%3/3
0%0/3
Marketing and sales
100%1/1
0%0/1
Visuals and reports
100%2/2
0%0/2
Inventory optimization
100%9/9
0%0/9
Inventory management
100%4/4
0%0/4
Notifications and analytics
100%5/5
0%0/5
1200onlybothonly
MurexShopETell12 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Murex syncs your Shopify sales and inventory data to calculate sell-through rates, sales velocity, and days of supply for every product. Products at risk of stocking out are flagged automatically based on configurable thresholds. The app generates actionable recommendations for reordering, merchandising, and advertising so you can act before problems hit your bottom line.

shopETell connects directly to your Shopify store pulling inventory, sales and customer interaction data to give the buyer a real time analytical view of what products and suppliers are performing best. shopETell also provides an indexable and searchable repository for storing content such as images and video, as well as invaluable analytical insights into sales and returns of existing products.

Key points
  • Real-time sell-through rate and sales velocity tracking
  • Stockout risk alerts based on configurable days-of-supply thresholds
  • Reorder, merchandising, and advertising recommendations
  • Automatic inventory and order sync every 15 minutes
  • An indexable and searchable repository for storing images and video content
  • Easy to use analytics and sell through performance of products and suppliers
  • Extra add on tools to enhance your eCommerce platform
Screenshots
Product Deep Dive: KPIs and variant-level inventory
Murex dashboard: $487K revenue, sell-through, risk windowRisk Buckets: variants grouped by stockout urgencyRecommendations: 5 engines surface ranked store actions
Media Content Area
View Product PerformanceMedia Content AreaSupplier Orders

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMurexShopETell
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureMurexShopETell
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMurexShopETell
Free planNot listedYes
Lowest paid monthly plan$99/month$99/month
Longest free trialNot listed7 days
Plans listed44

Listing

MeasureMurexShopETell
Shopify category rank#620in Inventory optimizationNot enough data
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJul 15, 2026Jan 19, 2023
Languages1English1English
DeveloperMarginal SignalVaroom Ltd

FAQ

Murex and ShopETell: common questions

Is Murex or ShopETell cheaper?
Only ShopETell lists a free plan. Paid plans start at $99/month for Murex and $99/month for ShopETell. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Murex lists 11 the others don’t mention, such as Analytics, Analytics dashboard, Forecasting, Insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Murex, Nov 6, 2026 for ShopETell; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Murex, Nov 6, 2026 for ShopETell. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.