Mugshot Bot vs SPO ‑ SEO Product Optimizer

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Mugshot Bot, Oct 19, 2026 for SPO.

The short answer

  • Only SPO lists a free plan. Paid plans start at $9/month for Mugshot Bot and $15.99/month for SPO.
  • SPO lists 15 features Mugshot Bot’s listing doesn’t mention, including Analytics, Audits, Content optimization.

Head to head

App Store reviews

Mugshot Bot: —
SPO: 15
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

SEO, Facebook Marketing, Best Keywords, Grow Traffic, JSON LD

Categories
  • Product display - Other
  • SEO
  • Site optimization - Other
Languages
—
  • English
Launched
Aug 9, 2023
Jan 23, 2017
Built for Shopify
Not badged
Not badged
Reviews per month
—
1 last full month
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

012SepNovJanAugJunDecFebSPO ‑ SEO Product Optimizer: 2 reviews in September 2020SPO ‑ SEO Product Optimizer: 1 reviews in October 2020SPO ‑ SEO Product Optimizer: 2 reviews in November 2020SPO ‑ SEO Product Optimizer: 1 reviews in December 2020SPO ‑ SEO Product Optimizer: 1 reviews in January 2021SPO ‑ SEO Product Optimizer: 2 reviews in March 2021SPO ‑ SEO Product Optimizer: 1 reviews in August 2021SPO ‑ SEO Product Optimizer: 1 reviews in May 2022SPO ‑ SEO Product Optimizer: 1 reviews in June 2022SPO ‑ SEO Product Optimizer: 1 reviews in July 2022SPO ‑ SEO Product Optimizer: 1 reviews in December 2022SPO ‑ SEO Product Optimizer: 1 reviews in February 2023
Mugshot BotSPOCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
$9/month
From $0 to $15.99/month
Plans
Mugshotbot Pro$9/month
30-day free trial
  • · All premium and custom themes
  • · Automated URL-based image generator
  • · Images without Mugshot Bot branding
  • · Unlimited image impressions / page
Free - LiteFree
  • · 10 Link Preview Edits/month
  • · 10 Suggested Keyword Analysis/month
  • · Custom Link Preview - Facebook & Twitter
  • · Support Product & Store Only
Basic$15.99/month
14-day free trial
  • · 100 Suggested Keywords/month
  • · JSON LD
  • · Support All Types
  • · Unlimited Link Preview Edits
Coverage
0 of 15 features0%
15 of 15 features100%
Unique strengths
—
  • Analytics
  • Audits
  • Content optimization
  • JSON-LD
  • +11 more
SEO
0%0/15
100%15/15
Monitoring performance
0%0/7
100%7/7
SEO tools
0%0/8
100%8/8
0015onlybothonly
Mugshot BotSPO15 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

Mugshot BotNo rating yetSPO4.5(15)
Works with also listed by another
—
  • Bing
  • Facebook
  • Twitter
  • Google Trends
  • Google PageSpeed
  • search engine optimization
How it sells itself

Mugshot Bot automatically generates beautiful preview images of each of your product's individual store page, when sharing the link url to friends or on Social Media. It makes each product link look more representative to the product itself, making it more appealing to click and actually enter your store page.

SPO helps you to optimize your social share images on social media (Facebook Open Graph, Twitter Cards, Instagram DM, WhatsApp, SMS). So you can set a promo image irrespective of your product or collection image. For search engine optimization, we offer search data like keyword search volume. It can help you to discover the niche keywords to get extra traffics.

Key points
  • Take control over how your products are displayed when shared on Social Media
  • Display the main product image, the price and, if you have it, a sale price
  • Customize the template with different colors and backgrounds
  • Create more engaging preview images to help promote your products
  • Customize social link previews without code. Use a standalone social share image
  • Suggest niche keywords with search volume and cost per click (CPC)
  • Set up structured data (JSON LD) automatically. Save time to study it yourself
  • Bulk Edit Link Preview for Facebook & Twitter
Screenshots
Example of how you can personalize your designs
Example of how you can customize it in your storeExample of what we help you to accomplish
Custom JSON LD Options to Generate Google Rich Results
Set Social Sharing Images apart from feature imagesOptimize SEO for Products, Collections, PagesGive SEO Advice Following Google Guidelines

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMugshot BotSPO
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureMugshot BotSPO
App Store ratingNot published4.5 ★
App Store reviewsNot published15
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMugshot BotSPO
Free planNot listedYes
Lowest paid monthly plan$9/month(ahead)$15.99/month
Longest free trial30 days14 days
Plans listed12

Listing

MeasureMugshot BotSPO
Shopify category rankNot enough data#320in SEO
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedAug 9, 2023Jan 23, 2017
LanguagesNot published1English
DeveloperRenuo AGSillyCube Technology Ltd.

FAQ

Mugshot Bot and SPO: common questions

Is Mugshot Bot or SPO cheaper?
Only SPO lists a free plan. Paid plans start at $9/month for Mugshot Bot and $15.99/month for SPO. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
SPO lists 15 the others don’t mention, such as Analytics, Audits, Content optimization, JSON-LD. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Mugshot Bot, Oct 19, 2026 for SPO; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Mugshot Bot, Oct 19, 2026 for SPO. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.