Morvo: AI Personal Shopper vs Obviyo Recommend & Personalize
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Obviyo Recommend & Personalize is detected on 20× as many Shopify stores as Morvo: 60 vs 3 as of Nov 9, 2026.
- On the Shopify App Store: Morvo 5.0 from 1 reviews and Obviyo Recommend & Personalize 5.0 from 35 reviews.
- Only Obviyo Recommend & Personalize lists a free plan. Paid plans start at $200/month for Morvo and $595/month for Obviyo Recommend & Personalize.
Head to head
Win new customers, upsell, cross-sell, with Amazon's own AI.
- United Kingdom
- United States
- Australia
- Singapore
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Analytics dashboard
- · Auto knowledge refresh
- · Brand owned AI-powered chatbot
- · Dedicated success manager
- · Revenue attribution & ROI tracking
Growth
- · Analytics dashboard
- · Auto knowledge refresh
- · Brand owned AI-powered chatbot
- · Dedicated success manager
- · Revenue attribution & ROI tracking
Pro
- · Analytics dashboard
- · Auto knowledge refresh
- · Brand owned AI-powered chatbot
- · Dedicated success manager
- · Revenue attribution & ROI tracking
Scale
- · Analytics dashboard
- · Auto knowledge refresh
- · Brand owned AI-powered chatbot
- · Dedicated success manager
- · Revenue attribution & ROI tracking
FREE STARTER
- · Always free
- · Conversion Bots
- · Cross-Sell Bots
- · Includes 'Powered by Obviyo'
- · Promo Bar
PERSONALIZE
- · Merchandizing Bots
- · Personalization Bots
- · Premium support.
- · Up to 500,000 page views / month
- · all in FREE STARTER, plus
ENTERPRISE
- · A/B Testing
- · Custom quote for large sites.
- · Success Manager
- · Up to 2,000,000 page views / month
- · all in PERSONALIZE, plus
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMorvo adds an AI personal shopper to your store that gives every customer a one-to-one shopping experience. Shoppers ask for what they want the way they would ask a person, and Morvo finds it, suggests what goes with it and adds it to the basket, which grows revenue and average order value. It learns your catalogue, guides and policies, and follows your tone and rules.
Other personalization apps look at who the shopper is or what they bought before. We use AI to model what they are doing in your store right now, so every view, click and add to cart becomes a live buying signal. It ships as a library of ready-to-go Growth Bots: AI product grids tuned to the page they sit on and the shopper's lifecycle stage. Setup takes minutes and needs no code.
- Shoppers describe what they want in their own words and Morvo finds it.
- Understands the customers intent and guides them to an answer.
- The customer data and relationship stays with you.
- Built for any store, in any sector — fashion, beauty, health, and more.
- MONETIZATION: Personalize, upsell, & cross-sell by adapting to shopper behavior.
- MERCHANDISING: Enable effortless product discovery with AI-powered Growth Bots.
- RETENTION: Personalize emails with products related to a recent store visit.
- ACQUISITION: Use product performance insights to manage campaign product feeds.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Morvo |  Obviyo Recommend & Personalize |
|---|---|---|
| Detected stores | 3 | 60(ahead) |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Toys & Games | Apparel & Accessories, Luggage & Bags, Health & Beauty |
| Top store countries | United Kingdom | United States, Australia, Singapore |
Reviews
| Measure | Morvo | Obviyo Recommend & Personalize |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 35(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Morvo | Obviyo Recommend & Personalize |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $200/month(ahead) | $595/month |
| Longest free trial | 30 days | 14 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Morvo | Obviyo Recommend & Personalize |
|---|---|---|
| Shopify category rank | #44 | #554 |
| Shopify App Charts | #9 in Search and navigation - Other | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 16, 2026 | Jul 6, 2020 |
| Languages | 1 | 1 |
| Developer | Morvo | Obviyo, inc |
FAQ
Morvo and Obviyo Recommend & Personalize: common questions
- Which is more popular, Morvo or Obviyo Recommend & Personalize?
- Obviyo Recommend & Personalize is detected on 20× as many Shopify stores as Morvo: 60 vs 3 as of Nov 9, 2026.
- Is Morvo or Obviyo Recommend & Personalize cheaper?
- Only Obviyo Recommend & Personalize lists a free plan. Paid plans start at $200/month for Morvo and $595/month for Obviyo Recommend & Personalize. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Morvo or Obviyo Recommend & Personalize?
- On the Shopify App Store: Morvo 5.0 from 1 reviews and Obviyo Recommend & Personalize 5.0 from 35 reviews.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.