Morning Pulse ‑ Daily Reports vs OptionPulse: Option Reports

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Morning Pulse, Oct 14, 2026 for OptionPulse.

The short answer

  • Only Morning Pulse lists a free plan. Paid plans start at $24/month for Morning Pulse and $29/month for OptionPulse.
  • Morning Pulse lists 1 features OptionPulse’s listing doesn’t mention, including Report scheduling.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
May 22, 2026
Jul 15, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $24/month
$29/month
Plans
Free foreverFree
  • · 3 key metrics in your daily email
  • · Delivered at 7 AM in your timezone
  • · No card required, no trial clock
Pro$24/month
14-day free trial
  • · 14-day trial before your first charge
  • · 7-day trend on every metric
  • · All metrics in every daily email
  • · Cancel anytime from Shopify admin
  • · Email support with human replies
OptionPulse$29/month
14-day free trial
Coverage
2 of 3 features67%
2 of 3 features67%
Unique strengths
  • Report scheduling
  • Data export
Analytics
67%2/3
67%2/3
Visuals and reports
67%2/3
67%2/3
111onlybothonly
Morning PulseOptionPulse3 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Morning Pulse is a daily email report for your store. Every morning, the report summarizes your previous-day performance — orders, net sales, and unique customers — with a seven-day trend comparison for each metric. Most analytics tools assume you will open a dashboard. Morning Pulse takes the opposite approach: the numbers come to you. If things look normal, a glance is enough.

OptionPulse reads public custom attributes on recent order line items and groups them by product, option, value, and combination. Use date and product filters to focus the report, then export the visible option-value table to CSV. Internal or empty attributes are excluded. Raw orders and option values are processed for the active analysis and are not stored.

Key points
  • Daily email recap of yesterday's orders, net sales, and unique customers
  • Delivered at 7 AM in your local time — no dashboards to open
  • Seven-day trend for every metric, shown in the same email
  • Connect once; the first report arrives the next morning
  • See custom option demand grouped by product, option, and value
  • Find frequently selected option combinations
  • Filter the report by product and recent date range
  • Export the visible option-value report to CSV
Screenshots
Daily 7 AM email — orders, sales, customers, trends
Dashboard — your apps and KPIs with 7-day sparklinesDaily 7 AM email — orders, sales, customers, trendsMetric detail — 7-day trend with day-by-day values
Option combinations report with CSV export available.
OptionPulse overview with a completed custom option report.OptionPulse dashboard highlighting custom option demand.Filtered option values for one product in OptionPulse.

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMorning PulseOptionPulse
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureMorning PulseOptionPulse
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMorning PulseOptionPulse
Free planYesNot listed
Lowest paid monthly plan$24/month(ahead)$29/month
Longest free trial14 days14 days
Plans listed21

Listing

MeasureMorning PulseOptionPulse
Shopify category rank#1514(ahead)in Analytics#1591in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 22, 2026Jul 15, 2026
Languages1English1English
DeveloperFRENCHMOBOptionPulse

FAQ

Morning Pulse and OptionPulse: common questions

Is Morning Pulse or OptionPulse cheaper?
Only Morning Pulse lists a free plan. Paid plans start at $24/month for Morning Pulse and $29/month for OptionPulse. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Morning Pulse lists 1 the others don’t mention, such as Report scheduling. OptionPulse lists 1 the others don’t mention, such as Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Morning Pulse, Oct 14, 2026 for OptionPulse; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Morning Pulse, Oct 14, 2026 for OptionPulse. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.