Morelift: Upsell & Email vs SellUp: Add‑ons & Cart Upsell
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Morelift, Nov 10, 2026 for SellUp.
The short answer
- Paid plans start at $29/month for Morelift and $14.99/month for SellUp.
- SellUp lists 18 features Morelift’s listing doesn’t mention, including A/B testing, AI recommendations, Click-through rates.
Head to head
Cross-sell, Upsell, funnels, Add On, Recommendations & Cart.
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Morelift Pro
- · 1,000 emails per billing cycle
- · Loyalty points and referral rewards
- · Post-purchase email workflows
- · Product and cart recommendations
Free Tier
- · AI On Page Upsell
- · Action Upsell
- · Analytics
- · Basic Support
- · Cart Upsell
- · Post Purchase
Getting Started
- · AI On Page Upsell
- · Action Upsell
- · Analytics
- · Cart Upsell
- · Post Purchase
- · Premium Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMorelift brings product and cart recommendations, post-purchase email workflows, loyalty points and referrals into your Shopify admin. Choose related products, set up gifts and rewards, and add theme blocks. Track measured offer activity separately from attributed product sales and assumption-based estimates. Email workflows respect supported consent and suppression rules.
Looking to maximize revenue? With SellUp, you can create precision based cross-sells, upsells, product accessories, shop the look & add-ons for your store. From the product page through to the cart & thank you page, you can offer the best upsell & product add-on flow throughout the customer journey. SellUp will match your stores design so upsells look seamless.
- Recommend relevant products on product pages and in the cart.
- Create post-purchase emails triggered by purchased products.
- Configure loyalty points and referral rewards for returning customers.
- Create cross-sells, upsells and add-ons to increase revenue across your store
- Offer add ons and upsells throughout the customer journey
- Create One Check Upsells in 60 seconds. Sell more with SellUp
- Create a frequently bought together section to increase average order value
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SellUp | |
|---|---|---|
| Detected stores | Not published | 704 |
| Net store change, 28 days | 0 | −14 |
| Stores added, 28 days | Not enough data | 14 |
| Big-brand share | Not enough data | 11% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | SellUp | |
|---|---|---|
| App Store rating | Not published | 4.4 ★ |
| App Store reviews | Not published | 133 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Morelift and SellUp: common questions
- Is Morelift or SellUp cheaper?
- Paid plans start at $29/month for Morelift and $14.99/month for SellUp. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Morelift lists 4 the others don’t mention, such as Cart drawer, Free gifts, Progress bar, Recommendation performance. SellUp lists 18 the others don’t mention, such as A/B testing, AI recommendations, Click-through rates, Conversion rates. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Morelift, Nov 10, 2026 for SellUp; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Morelift, Nov 10, 2026 for SellUp. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.