MoonProfit vs ProfitPulse
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for MoonProfit, Oct 14, 2026 for ProfitPulse.
The short answer
- Paid plans start at $29/month for MoonProfit and $19/month for ProfitPulse.
- MoonProfit lists 11 features ProfitPulse’s listing doesn’t mention, including Cash flow, Custom reports, Customers.
Head to head
Crescent
- · 2,500 orders/month
- · AI wasted-spend finder
- · All ad platforms synced
- · True profit, P&L & margins
Full Moon
- · 6,000 orders/month
- · Advanced AI insights
- · Everything in Crescent
- · Multi-channel attribution
Supermoon
- · 15,000 orders/month
- · Everything in Full Moon
- · Extended data history
- · MoonProfit Radar: revenue protection
- · Priority support
Scale
- · API access
- · Everything in Supermoon
- · Multi-store dashboard
- · Unlimited orders
Pro
- · Ad spend from 5 platforms
- · COGS tracking + CSV import
- · Channel attribution
- · Customer lifetime profit
- · Email profit digests
- · Returns and refund analytics
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMoonProfit gives Shopify merchants a real-time net profit dashboard. Track every cost that eats into your margins — COGS, ad spend across Meta, Google, TikTok, Snapchat, Pinterest and X, shipping fees, payment processing fees, taxes, and custom expenses. See true net profit per order, per product, and per day. Includes blended ROAS, P&L reports, customer lifetime value, automated email reports, and CSV exports.
Most store owners track revenue but not true profit. ProfitPulse solves this by combining order data with every cost that eats into your margins: cost of goods, shipping, transaction fees, ad spend, and operating expenses. You see exactly which products, channels, and customers are profitable and which are losing money. Costs sync automatically from Shopify and your ad platforms, or you can import them via CSV.
- Real-time net profit dashboard with period-over-period comparison
- Connect Meta, Google, TikTok, Snap, Pinterest & more.
- Bulk COGS editor — set cost per SKU/variant for accurate margins
- Profit & loss reports with ROAS, MER, margins, and AOV
- True profit dashboard combining COGS, shipping, fees, and expenses
- COGS tracking with CSV bulk import and Shopify metafield sync
- Ad spend sync from Meta, Google, TikTok, Snapchat, and AppLovin
- Product and channel profitability ranking with margin insights
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MoonProfit |  ProfitPulse |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MoonProfit | ProfitPulse |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 2 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MoonProfit | ProfitPulse |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month | $19/month(ahead) |
| Longest free trial | 21 days | 14 days |
| Plans listed | 4 | 1 |
Listing
| Measure | MoonProfit | ProfitPulse |
|---|---|---|
| Shopify category rank | #157 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 12, 2026 | May 15, 2026 |
| Languages | 1 | 1 |
| Developer | MoonProfit | JRL Software |
FAQ
MoonProfit and ProfitPulse: common questions
- Is MoonProfit or ProfitPulse cheaper?
- Paid plans start at $29/month for MoonProfit and $19/month for ProfitPulse. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MoonProfit lists 11 the others don’t mention, such as Cash flow, Custom reports, Customers, Daily sales summary. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for MoonProfit, Oct 14, 2026 for ProfitPulse; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for MoonProfit, Oct 14, 2026 for ProfitPulse. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.