Moon Map vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026.
The short answer
- TrueROAS is detected on 34× as many Shopify stores as Moon Map: 273 vs 8 as of Nov 2, 2026.
- TrueROAS lists 11 features Moon Map’s listing doesn’t mention, including Event tracking, Funnel analysis, GDPR compliance.
Head to head
- United States
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMoonMap helps e-commerce brands and agencies understand the true impact of their advertising. By connecting your Shopify store, MoonMap pulls in order and revenue data to correlate with your Meta ad performance. See which campaigns drive real revenue, track daily performance trends, and identify which ad changes impact your bottom line. Built for brands and agencies who want clarity on ad spend ROI.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- Automatic daily sync of Shopify orders and revenue data
- Revenue correlation with Meta ad campaign performance
- Track how ad changes impact your sales over time
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  TrueROAS | |
|---|---|---|
| Detected stores | 8 | 273(ahead) |
| Net store change, 28 days | 0 | −1 |
| Stores added, 28 days | Not enough data | 2 |
| Big-brand share | Not enough data | 14% |
| Top store categories | Health & Beauty, Business & Industrial, Food, Beverages & Tobacco | Health & Beauty, Apparel & Accessories, Home & Garden |
| Top store countries | United States | United States, United Kingdom, Australia |
Reviews
| Measure | TrueROAS | |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 130 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | 8% |
FAQ
Moon Map and TrueROAS: common questions
- Which is more popular, Moon Map or TrueROAS?
- TrueROAS is detected on 34× as many Shopify stores as Moon Map: 273 vs 8 as of Nov 2, 2026.
- What features does each app list that the other doesn’t?
- Moon Map lists 1 the others don’t mention, such as Activity tracking. TrueROAS lists 11 the others don’t mention, such as Event tracking, Funnel analysis, GDPR compliance, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.