Moodscout vs Morvo: AI Personal Shopper
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Moodscout, Nov 9, 2026 for Morvo.
The short answer
- Paid plans start at $10/month for Moodscout and $200/month for Morvo.
Head to head
- United Kingdom
Moodscout Pro
MoodScout Yearly
Starter
- · Analytics dashboard
- · Auto knowledge refresh
- · Brand owned AI-powered chatbot
- · Dedicated success manager
- · Revenue attribution & ROI tracking
Growth
- · Analytics dashboard
- · Auto knowledge refresh
- · Brand owned AI-powered chatbot
- · Dedicated success manager
- · Revenue attribution & ROI tracking
Pro
- · Analytics dashboard
- · Auto knowledge refresh
- · Brand owned AI-powered chatbot
- · Dedicated success manager
- · Revenue attribution & ROI tracking
Scale
- · Analytics dashboard
- · Auto knowledge refresh
- · Brand owned AI-powered chatbot
- · Dedicated success manager
- · Revenue attribution & ROI tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMoodScout adds a visual product search experience to your storefront. Shoppers can search with Pinterest boards, uploaded images, or descriptive prompts, and the app returns matching products from your store. It helps merchants improve product discovery and guide shoppers to relevant items faster.
Morvo adds an AI personal shopper to your store that gives every customer a one-to-one shopping experience. Shoppers ask for what they want the way they would ask a person, and Morvo finds it, suggests what goes with it and adds it to the basket, which grows revenue and average order value. It learns your catalogue, guides and policies, and follows your tone and rules.
- Rank your products by what a potential customer finds inspiring.
- Shoppers don't have to know what they want, just what they like already.
- Your products can be sorted according to themes in the shopper's image query.
- Shoppers describe what they want in their own words and Morvo finds it.
- Understands the customers intent and guides them to an answer.
- The customer data and relationship stays with you.
- Built for any store, in any sector — fashion, beauty, health, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Moodscout |  Morvo |
|---|---|---|
| Detected stores | Not published | 3 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Toys & Games |
| Top store countries | Not published | United Kingdom |
Reviews
| Measure | Moodscout | Morvo |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Moodscout and Morvo: common questions
- Is Moodscout or Morvo cheaper?
- Paid plans start at $10/month for Moodscout and $200/month for Morvo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Moodscout, Nov 9, 2026 for Morvo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Moodscout, Nov 9, 2026 for Morvo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.