Mona vs Tilly AI for Ads, Emails & SEO
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Mona, Oct 31, 2026 for Tilly AI for Ads, Emails & SEO.
The short answer
- Both list a free plan. Paid plans start at $30/month for Mona and $79/month for Tilly AI for Ads, Emails & SEO.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 30 credits
Starter
- · 100 credits
Growth
- · 200 credits
Scale
- · 500 credits
Start
- · 1 store
- · 100 credits once
- · Full brand audit and customer personas
Sales Starter
- · 500 credits a month
- · All eight agents: email, ads, SEO, store
- · Credits never expire
- · Nothing publishes until you approve it
- · Publishes to Shopify, Klaviyo and Meta
Revenue Engine
- · 2,000 credits every month
- · Credits never expire
- · Everything in Sales Starter
- · Experiments on autopilot
- · Up to 3 stores
Growth Machine
- · 6,000 credits every month
- · Everything in Revenue Engine
- · Unlimited workspaces
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMona helps merchants produce marketing emails faster without losing brand voice. Describe a campaign in chat and Mona drafts a complete, on-brand email using your storefront colors, fonts, tone, and live product catalog. Upload past emails to teach Mona your voice, add product and lifestyle images, and generate branded hero images on the fly.
Tilly runs your marketing as one loop: audit, build, approve, publish, measure, next. Audit: it reads your products, pages, reviews and orders and builds a brand profile with your voice, offers and customers. Build: eight agents draft email flows, campaigns, a month of sends, blog posts, ads and page fixes. Approve and publish: every draft waits for your yes, then goes to Klaviyo, your blog or Meta.
- Chat-based drafting with live preview, refinement, and version history
- Brand DNA auto-learned from your storefront, editable voice, palette, and tone
- Live Shopify catalog: real product URLs and smart top-product suggestions
- Reference email uploads to learn your past email style and structure
- Automated Campaign Planning: Generates email and social media calendars.
- Holiday Integration: Considers monthly holidays for timely promotions.
- Time-Saving Templates: Uses proven email strategies to streamline planning.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Mona |  Tilly AI for Ads, Emails & SEO |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Mona | Tilly AI for Ads, Emails & SEO |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 5 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Mona | Tilly AI for Ads, Emails & SEO |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $30/month(ahead) | $79/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | Mona | Tilly AI for Ads, Emails & SEO |
|---|---|---|
| Shopify category rank | #299 | #100 |
| Shopify App Charts | Not on this week’s charts | #5 on Pricing moves in Marketing - Other |
| Built for Shopify | No | No |
| Launched | May 19, 2026 | Jul 15, 2024 |
| Languages | 1 | 1 |
| Developer | OuterSignal Inc. | MyBranz, Inc. |
FAQ
Mona and Tilly AI for Ads, Emails & SEO: common questions
- Is Mona or Tilly AI for Ads, Emails & SEO cheaper?
- Both list a free plan. Paid plans start at $30/month for Mona and $79/month for Tilly AI for Ads, Emails & SEO. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Mona, Oct 31, 2026 for Tilly AI for Ads, Emails & SEO; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Mona, Oct 31, 2026 for Tilly AI for Ads, Emails & SEO. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.