Modbender vs Upselly: Real Bundles & FBT

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Modbender, Oct 13, 2026 for Upselly.

The short answer

  • Both list a free plan. Paid plans start at $25/month for Modbender and $9.99/month for Upselly.
  • Modbender lists 8 features Upselly’s listing doesn’t mention, including Bundles, Drag-and-drop editor, Frequently bought together.

Head to head

App Store reviews

Modbender: —
Upselly: 13
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

1-Click Upsell & Cross Sell & Frequently Bought Together!

Categories
  • Upsell and cross-sell
  • Upsell and cross-sell
Languages
  • English
  • English
Launched
Jun 2, 2026
Jun 19, 2018
Built for Shopify
Not badged
Not badged
Reviews per month
—
1 last full month
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035JulOctAprSepJanAprJulUpselly: Real Bundles & FBT: 1 reviews in July 2019Upselly: Real Bundles & FBT: 3 reviews in September 2019Upselly: Real Bundles & FBT: 1 reviews in October 2019Upselly: Real Bundles & FBT: 2 reviews in January 2020Upselly: Real Bundles & FBT: 1 reviews in April 2020Upselly: Real Bundles & FBT: 1 reviews in June 2020Upselly: Real Bundles & FBT: 1 reviews in September 2020Upselly: Real Bundles & FBT: 1 reviews in December 2020Upselly: Real Bundles & FBT: 1 reviews in January 2022Upselly: Real Bundles & FBT: 2 reviews in February 2022Upselly: Real Bundles & FBT: 2 reviews in April 2022Upselly: Real Bundles & FBT: 1 reviews in July 2022
ModbenderUpsellyCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $40/month
From $0 to $39.99/month
Plans
FreeFree
  • · 10 Credits
  • · 10 looks with 2 items
  • · 3 looks with 5–6 items
  • · 5 looks with 3–4 items
  • · For 10–50 items inventory
Growth-Monthly$25/month
  • · 20 looks with 5–6 items
  • · 30 looks with 3–4 items
  • · 60 Credits
  • · 60 looks with 2 items
  • · For 50–100 items inventory
Pro-Monthly$40/month
  • · 30 looks with 5–6 items
  • · 45 looks with 3–4 items
  • · 90 Credits
  • · 90 looks with 2 items
  • · For 100–200 items inventory
Growth-Yearly$250/year
  • · 240 looks with 5–6 items
  • · 360 looks with 3–4 items
  • · 720 Credits
  • · 720 looks with 2 items
  • · For 200–600 items inventory
  • · Save $50 vs monthly
FreeFree
  • · All features included — no gates
  • · Bundles, BOGO, gifts & cart goals
  • · Removable "Powered by Upselly" credit
  • · Up to 50 online store orders/month
Growth$9.99/month
30-day free trial
  • · 14-day free trial
  • · 51–500 online store orders/month
  • · Everything in Free, no gates
  • · No "Powered by" credit
Pro$19.99/month
30-day free trial
  • · 14-day free trial
  • · 501–2,000 online store orders/month
  • · Everything in Growth
  • · Priority support
Scale$39.99/month
30-day free trial
  • · 14-day free trial
  • · 2,000+ online store orders/month
  • · Everything in Pro
  • · Priority support
Coverage
11 of 16 features69%
8 of 16 features50%
Unique strengths
  • Bundles
  • Drag-and-drop editor
  • Frequently bought together
  • One-click add-ons
  • +4 more
  • AI recommendations
  • Cart drawer
  • Cart upsell
  • Custom CSS
  • +1 more
Upsell and cross-sell
69%11/16
50%8/16
Analytics
100%2/2
100%2/2
Customization
50%4/8
63%5/8
Offers and recommendations
83%5/6
17%1/6
835onlybothonly
ModbenderUpselly16 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

ModbenderNo rating yetUpselly4.5(13)
Works with also listed by another
—
  • preorderly
  • Trackify X
  • product customizer
  • wholesale pricingnow
How it sells itself

Modbender helps merchants show how different pieces work together in terms of color, style, and fit. By viewing curated looks, customers can visually understand the functionality of each garment and how it complements others. This clarity removes doubt about whether items match, allowing shoppers to make faster and more confident decisions.

Upselly builds real Shopify bundle products. Each bundle shows up as one line at checkout, with native inventory tracking and a genuine discounted price next to the original. There is no widget faking totals in the cart. You can also add frequently bought together offers, BOGO deals, quantity breaks, free gifts and cart goal rewards, and every offer is applied as a real Shopify discount at checkout.

Key points
  • Look Builder: Create and show curated outfits on product pages.
  • Style Guide: Visualize how colors and styles match professionally.
  • Insights: Expert advice on skin tones, styles, and occasions.
  • Quick Add: Add up to 6 coordinated items to the cart at once.
  • Automatically match the color of selected recommended product to your theme
  • Display price and discounted price on the product page with recommended products
  • Manual recommendations: fine-tune manually the recommendations for each product
Screenshots
Visual Styling that Sells
Easy-to-Use Stylist DashboardBoost Your Average Order Value (AOV)
Upsell & increase your average order value with related products
Easy to set up upsells and cross sells with no code requiredMobile First frequently bought together offersFrequently Bought Together • One Click Upsell & Cross Sell

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureModbenderUpselly
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureModbenderUpselly
App Store ratingNot published4.5 ★
App Store reviewsNot published13
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureModbenderUpselly
Free planYesYes
Lowest paid monthly plan$25/month$9.99/month(ahead)
Longest free trialNot listed30 days
Plans listed44

Listing

MeasureModbenderUpselly
Shopify category rank#959in Upsell and cross-sell#508(ahead)in Upsell and cross-sell
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJun 2, 2026Jun 19, 2018
Languages1English1English
DeveloperModbenderStorefrontist2

FAQ

Modbender and Upselly: common questions

Is Modbender or Upselly cheaper?
Both list a free plan. Paid plans start at $25/month for Modbender and $9.99/month for Upselly. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Modbender lists 8 the others don’t mention, such as Bundles, Drag-and-drop editor, Frequently bought together, One-click add-ons. Upselly lists 5 the others don’t mention, such as AI recommendations, Cart drawer, Cart upsell, Custom CSS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Modbender, Oct 13, 2026 for Upselly; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Modbender, Oct 13, 2026 for Upselly. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.