MOD Bundles: Bundle Builder vs Rethink Bundles

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026 for MOD Bundles, Nov 6, 2026 for Rethink Bundles.

The short answer

  • Both list a free plan. Paid plans start at $49/month for MOD Bundles and $49/month for Rethink Bundles.
  • Rethink Bundles lists 27 features MOD Bundles’s listing doesn’t mention, including A/B testing, Bulk pricing, Bundles.

Head to head

App Store reviews

MOD Bundles: 28
Rethink Bundles: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Product bundles
  • Upsell and cross-sell
  • Upsell and cross-sell
  • Product bundles
Languages
  • English
  • English
Launched
Apr 23, 2025
Nov 6, 2026
Built for Shopify
Built for Shopify
Not badged
Reviews per month
1 last full month
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510JulSepNovFebMayJulMOD Bundles: Bundle Builder: 2 reviews in July 2025MOD Bundles: Bundle Builder: 2 reviews in August 2025MOD Bundles: Bundle Builder: 2 reviews in September 2025MOD Bundles: Bundle Builder: 4 reviews in October 2025MOD Bundles: Bundle Builder: 3 reviews in November 2025MOD Bundles: Bundle Builder: 1 reviews in January 2026MOD Bundles: Bundle Builder: 8 reviews in February 2026MOD Bundles: Bundle Builder: 3 reviews in April 2026MOD Bundles: Bundle Builder: 2 reviews in May 2026MOD Bundles: Bundle Builder: 1 reviews in June 2026MOD Bundles: Bundle Builder: 1 reviews in July 2026
MOD BundlesRethink BundlesCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $99/month
From $0 to $149/month
Plans
Development storesFree
  • · Free for development stores
  • · Unlimited bundles & features
Starter$49/month
7-day free trial
  • · 1 x Bundle Product
  • · All Bundle Types
  • · Fast Customer Support
  • · Full Customization
  • · Language Translation
  • · Unlimited orders & sales
Pro$99/month
7-day free trial
  • · 24/7 Fast Customer Support
  • · All Bundle Types
  • · Full Customization
  • · Language Translation
  • · Unlimited Bundle Products (No limit)
  • · Unlimited orders & sales
Starter FreeFree
  • · All bundle types, incl. build-a-box
  • · Bundle-attributed revenue reporting
  • · Pricing rules and tiers
  • · Up to $1,000 bundle revenue a month
Starter$49/month
14-day free trialPrice rises with monthly bundle revenue, up to $999 a month at $250k.
  • · Everything in Starter Free
  • · Price scales with monthly bundle revenue
  • · Up to $250,000 bundle revenue a month
Managed$149/month
14-day free trialPrice rises with monthly bundle revenue, up to $1,299 a month at $250k.
  • · Dedicated customer success manager
  • · Everything in Starter
  • · Fully managed Smart Testing
  • · White-glove onboarding and migration
Coverage
12 of 40 features30%
37 of 40 features93%
Unique strengths
  • Custom bundles
  • Dynamic pricing
  • Infinite option bundles
  • A/B testing
  • Bulk pricing
  • Bundles
  • Conversion rates
  • +23 more
Product bundles
52%11/21
86%18/21
Bundle types
42%5/12
83%10/12
Pricing you can set
67%6/9
89%8/9
Upsell and cross-sell
5%1/19
100%19/19
Analytics
0%0/4
100%4/4
Customization
14%1/7
100%7/7
Offers and recommendations
0%0/8
100%8/8
3928onlybothonly
MOD BundlesRethink Bundles40 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

Give your shoppers a bundle experience built to convert and built to customize. Let them mix and match or build their own pack, encouraging bigger carts with product bundles. At checkout, bundles break into their real component products, so your 3PL and inventory stay clean. Fine-tune nearly every detail of every bundle from a dedicated Customizations page.

Sell more per order with fixed bundles, mix and match boxes in fifteen designs, volume tiers and buy-together picks, rewarded with gift products, scratch cards and quizzes, all styled without code in a live Customizer.

Key points
  • Mix & match or Build your own pack for complex bundling (infinite variants).
  • Inventory is updated in real-time, so you’re protected from overselling.
  • Customize the look inside the theme editor with advanced options for developers.
  • Bundle discount types: percentage off, fixed amount off or fixed price.
  • Fixed, mix and match, volume and frequently bought together bundles
  • Fifteen box designs, styled without code and previewed live
  • Gift products, scratch cards and quizzes as rewards
  • A/B tests and personalization that promote the winning version
Screenshots
Bundle & Pack Builder.
Bundle Types. Fixed priced bundles and quantity break bundles.Discount types, fixed price, percentage off and amount off.Auto sync inventory management
Personalized bundle versions for each audience
Bundle revenue and where shoppers left their boxGallery of fifteen mix and match box designsA shopper filling a mix and match box with a reward

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMOD BundlesRethink Bundles
Detected storesNot publishedNot published
Net store change, 28 days0estimated0
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureMOD BundlesRethink Bundles
App Store rating5.0 ★Not published
App Store reviews28Not published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMOD BundlesRethink Bundles
Free planYesYes
Lowest paid monthly plan$49/month$49/month
Longest free trial7 days14 days
Plans listed33

Listing

MeasureMOD BundlesRethink Bundles
Shopify category rank#116in Product bundlesNot enough data
Shopify App Charts#8 on Pricing moves in Product bundlesNot on this week’s charts
Built for ShopifyYesNo
LaunchedApr 23, 2025Nov 6, 2026
Languages1English1English
DeveloperModern Web DevelopmentRethink Software, LLC

FAQ

MOD Bundles and Rethink Bundles: common questions

Is MOD Bundles or Rethink Bundles cheaper?
Both list a free plan. Paid plans start at $49/month for MOD Bundles and $49/month for Rethink Bundles. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
MOD Bundles lists 3 the others don’t mention, such as Custom bundles, Dynamic pricing, Infinite option bundles. Rethink Bundles lists 27 the others don’t mention, such as A/B testing, Bulk pricing, Bundles, Conversion rates. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026 for MOD Bundles, Nov 6, 2026 for Rethink Bundles; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026 for MOD Bundles, Nov 6, 2026 for Rethink Bundles. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.