Mindworks Product Options vs SmartOptions Custom Options
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Mindworks Product Options, Nov 12, 2026 for SmartOptions Custom Options.
The short answer
- On the Shopify App Store: Mindworks Product Options 5.0 from 1 reviews and SmartOptions Custom Options 4.7 from 20 reviews.
- Both list a free plan. Paid plans start at $9.99/month for Mindworks Product Options and $3.99/month for SmartOptions Custom Options.
- Mindworks Product Options lists 6 features SmartOptions Custom Options’s listing doesn’t mention, including Custom pricing, Custom text, Discount options.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 option set and 1 addon set
- · Email support
- · Option price adjustments
- · Product-page addon list
- · Text, dropdowns, radios and checkboxes
Basic
- · 5 option sets and 5 addon sets
- · Addon lists, grids and carousels
- · All 8 option types, swatches and cards
- · Assign option sets to collections
- · Email support
- · Option price adjustments
Pro
- · 15 option sets and 15 addon sets
- · All Basic features
- · All addon layouts, including popups
- · Cart and pre-checkout upsells
- · Choice and variant conditional logic
- · Multiple addon sets per product
Unlimited
- · All 8 option types and addon layouts
- · All Pro features
- · Choice and variant conditional logic
- · Multiple addon sets per product
- · Per-addon discounts and variant choices
- · Popup, tabbed and cart addon offers
Free
- · 1 live option set
- · All option types included
- · Conditional show/hide logic
- · Email support
- · Smart product targeting
- · Text, dropdowns & color swatches
Micro
- · All option types included
- · Conditional logic, 5 levels deep
- · Inventory-linked choices
- · Price add-ons & percentage pricing
- · Priority email support
- · Smart product targeting
Smart Options
- · All option types included
- · Conditional logic, 5 levels deep
- · Inventory-linked choices
- · Price add-ons & percentage pricing
- · Priority email support
- · Smart product targeting
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCreate reusable option sets with custom fields, choice pricing, and conditional options. Offer additional products alongside the main product using lists, grids, carousels, or popups. Customers can choose addon variants and add their selections with the main product. Assign sets to products or collections and adjust their appearance in the theme editor.
SmartOptions lets you go beyond the built-in variant limit by adding unlimited custom fields to any product. Choose from 10 option types including text inputs, dropdowns, color swatches, date pickers, and more. Add-on amounts are automatically included as line items at checkout. Smart targeting applies option sets to specific products, collections, or all products.
- Text fields, swatches, buttons, and cards with optional price adjustments
- Conditional options and reusable sets assigned to products or collections
- Product addons with variant selection, discounts, grids, carousels, and popups
- 10 option types: text, dropdowns, color swatches, date pickers, and more
- Built-in surcharges for premium options on every store and inventory tracking
- One-click theme installation for all Online Store 2.0 themes
- Analytics dashboard to track option views, selections, and conversions
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Mindworks Product Options |  SmartOptions Custom Options |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Mindworks Product Options | SmartOptions Custom Options |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.7 ★ |
| App Store reviews | 1 | 20(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Mindworks Product Options | SmartOptions Custom Options |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.99/month | $3.99/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Mindworks Product Options | SmartOptions Custom Options |
|---|---|---|
| Shopify category rank | #222 | #39(ahead) |
| Shopify App Charts | Not on this week’s charts | #18 on Rookies in Product variants |
| Built for Shopify | No | Yes |
| Launched | Sep 28, 2026 | Apr 1, 2026 |
| Languages | 1 | 1 |
| Developer | Mindworks | Nerd Labs |
FAQ
Mindworks Product Options and SmartOptions Custom Options: common questions
- Is Mindworks Product Options or SmartOptions Custom Options cheaper?
- Both list a free plan. Paid plans start at $9.99/month for Mindworks Product Options and $3.99/month for SmartOptions Custom Options. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Mindworks Product Options or SmartOptions Custom Options?
- On the Shopify App Store: Mindworks Product Options 5.0 from 1 reviews and SmartOptions Custom Options 4.7 from 20 reviews.
- What features does each app list that the other doesn’t?
- Mindworks Product Options lists 6 the others don’t mention, such as Custom pricing, Custom text, Discount options, Dynamic pricing. SmartOptions Custom Options lists 1 the others don’t mention, such as Translation. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Mindworks Product Options, Nov 12, 2026 for SmartOptions Custom Options; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Mindworks Product Options, Nov 12, 2026 for SmartOptions Custom Options. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.