Milly: AI Search & Suggestions vs Searchly: Search Recovery
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Milly, May 21, 2026 for Searchly.
The short answer
- Only Milly lists a free plan.
- Searchly lists 9 features Milly’s listing doesn’t mention, including Behavior insights, Behavior tracking, Custom branding.
Head to head
FREE
- · Free for development stores
BASIC
- · For stores on the Basic or Advanced plan
- · Unlimited AI suggestions
- · Unlimited language support
- · Unlimited recommendations
- · Unlimited searching
PLUS
- · For stores on the Plus plan
- · Unlimited AI suggestions
- · Unlimited language support
- · Unlimited recommendations
- · Unlimited searching
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShoppers often leave empty-handed when a search finds nothing, even if the product they want is in your catalog under a different word. Milly replaces the plain search box with a results grid plus an AI chat that understands what a shopper actually means and recommends real products from your store.
Most Shopify stores lose shoppers when a search returns nothing. Searchly intercepts that moment — a quiz appears, captures the shopper's email, and recommends matching products automatically. No theme editing required. Merchants get a leads dashboard showing every search term, quiz answer, and product click — so you know exactly what each shopper was looking for.
- AI chat understands shopper intent and recommends real products from your store
- Search results and AI chat appear together in one popup, side by side
- Customize the assistant name, avatar, tone of voice, and popup colors
- Track search and AI chat click-through rates from an Analytics dashboard
- Catch zero-result searches and trigger a lead capture quiz instantly
- Collect emails from shoppers before they bounce
- Auto-recommend products based on quiz answers from your catalog
- Dashboard shows every lead, search term, quiz answer, and click
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Milly |  Searchly |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Milly | Searchly |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Milly and Searchly: common questions
- Is Milly or Searchly cheaper?
- Only Milly lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Milly lists 8 the others don’t mention, such as AI search, Autocomplete, Instant search, Multi-language. Searchly lists 9 the others don’t mention, such as Behavior insights, Behavior tracking, Custom branding, Custom CSS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Milly, May 21, 2026 for Searchly; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Milly, May 21, 2026 for Searchly. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.