Miko AI: Retention & Email vs WhaleIQ: VIP Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026 for Miko AI, Jul 30, 2026 for WhaleIQ.
The short answer
- Only Miko AI lists a free plan.
- Miko AI lists 5 features WhaleIQ’s listing doesn’t mention, including Activity tracking, AI insights, Benchmarking.
Head to head
- United States
Free
- · 50 customers analysed
- · No email sending
- · RFM customer segments
- · Rule-based Shopify tagging
- · Shopify Flow integration
Essentials
- · 500 customers analysed
- · 500 emails a month
- · Cart recovery, campaigns and automations
- · Churn risk and VIP scores
- · Weekly reports and CSV exports
Growth
- · 3,000 customers analysed
- · 3,000 emails a month
- · AI email designer and AI-written reports
- · Everything in Essentials
Scale
- · 10,000 emails a month
- · Benchmarks and priority support
- · Everything in Growth
- · Unlimited customers analysed
- · White label emails, no Miko AI badge
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCustomer retention and email marketing in one app. Miko scores every customer with RFM analysis and sorts them into segments you can act on: champions, loyal regulars, at risk, lapsed. Churn, lifetime value and VIP predictions show who is likely to leave.
WhaleIQ: VIP Analytics shows which customers matter most and why. It sorts customers into clear groups using Recency, Frequency, and Monetary value, so you can spot new buyers, loyal customers, and shoppers at risk of leaving. A dashboard tracks lifetime value, spending per order, repeat-purchase timing, and retention over time.
- RFM scoring across 10 segments, updated on every new order
- Churn risk and VIP probability per customer, recalculated in real time
- AI email copy written by Claude, personalised for each segment
- Automations that send campaigns through Shopify Messaging automatically
- Sort customers into six RFM segments from new to loyal to at-risk.
- Track lifetime value, spending per order, and repeat-purchase timing
- Tag customers by segment back into Shopify for targeted marketing
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Miko AI |  WhaleIQ |
|---|---|---|
| Detected stores | 1 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories | Not published |
| Top store countries | United States | Not published |
Reviews
| Measure | Miko AI | WhaleIQ |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Miko AI and WhaleIQ: common questions
- Is Miko AI or WhaleIQ cheaper?
- Only Miko AI lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Miko AI lists 5 the others don’t mention, such as Activity tracking, AI insights, Benchmarking, Real-time tracking. WhaleIQ lists 3 the others don’t mention, such as Lifetime value (LTV), Loyalty analysis, Purchase tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026 for Miko AI, Jul 30, 2026 for WhaleIQ; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026 for Miko AI, Jul 30, 2026 for WhaleIQ. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.