Midas Audit vs Shoptimal: AI SEO Optimizer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for Midas Audit, Nov 1, 2026 for Shoptimal.
The short answer
- Both list a free plan.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE
- · 5 CRO fixes by email
- · Sector conversion insight
PLUS
- · 10 CRO improvements by email
- · 5 more fixes than Free
- · One-time payment — no subscription
- · Specialist follow-up
Free
- · 5 AI SEO fixes a month
- · Audits up to 250 products
- · Broken link checker + duplicate content
- · Google Search Console performance
- · Image optimizer: compress, resize, WebP
- · Revenue leaks ranked by dollar impact
Starter
- · 1 store, weekly progress report
- · 500 AI SEO fixes a month, one at a time
- · Abandoned cart + review emails 1,500/mo
- · Everything in Free, plus:
- · Google page indexing checks
- · One-click redirects for broken links
Growth
- · 16 months of search history
- · 2,000 AI SEO fixes a month
- · 3 stores, audits up to 1,000 products
- · Autopilot alt text + meta, 10/night
- · Bulk SEO fixes, 25 products per run
- · Everything in Starter, plus:
Scale
- · 10,000 AI SEO fixes a month
- · 5 stores, audits up to 5,000 products
- · Bulk SEO fixes, 100 products per run
- · Everything in Growth, plus:
- · Recovery emails: 25,000 a month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMidasLift gives merchants a free CRO 5 audit of their Shopify storefront. It captures the homepage, estimates conversion against an industry benchmark, and collects the contact details needed for follow-up. Merchants claim the audit in the app and receive five practical conversion improvements by email, usually within two hours.
Shoptimal audits your Shopify store, gives you a Store Health score from 0 to 100, and ranks every issue by its estimated monthly cost, so the fix that matters most is always at the top. AI then rewrites product descriptions, SEO titles, meta descriptions and alt text in your brand voice, and you approve each change with one click.
- Free CRO 5 audit claim with email delivery of five conversion improvements
- Homepage screenshot capture so reviewers see your live storefront layout
- Conversion rate compared to your industry sector with a clear gap summary
- Store contact details collected automatically for faster specialist follow-up
- Send up to 3 automated recovery emails to bring customers back to checkout.
- Request product reviews from customers after delivery.
- Generate product descriptions, blog posts, and social content with AI.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Midas Audit |  Shoptimal |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Midas Audit | Shoptimal |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 5 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Midas Audit | Shoptimal |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | No monthly plan listed | $19/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | 4 |
Listing
| Measure | Midas Audit | Shoptimal |
|---|---|---|
| Shopify category rank | #46 | #631 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 14, 2026 | Aug 4, 2026 |
| Languages | 2 | 1 |
| Developer | Anubis Apps | JustinCreasy |
FAQ
Midas Audit and Shoptimal: common questions
- Is Midas Audit or Shoptimal cheaper?
- Both list a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for Midas Audit, Nov 1, 2026 for Shoptimal; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for Midas Audit, Nov 1, 2026 for Shoptimal. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.