MIDA Replay, Heatmap & Insight vs Zolvio
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for MIDA Replay, Heatmap & Insight, Oct 13, 2026 for Zolvio.
The short answer
- Both list a free plan. Paid plans start at $9.90/month for MIDA Replay, Heatmap & Insight and $29/month for Zolvio.
- MIDA Replay, Heatmap & Insight lists 20 features Zolvio’s listing doesn’t mention, including Abandoned cart, Benchmarking, Broken links.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · 250 sessions/month
- · 30 Days Storage
- · AI-Powered Summaries
- · Abandoned Cart Recordings
- · Full-Funnel Analytic
- · Live Session Replays
Basic Plan
- · 5,000 sessions/month
- · AI Assistant (+$5)
- · AI Error Insights
- · AI Search Insights
- · Advanced Filters
- · Email Reports
Growth Plan
- · 15,000 sessions/month
- · AI Assistant (+$10)
- · AI Heatmap Insights
- · Conversion Heatmaps
- · Lifetime Analytics Data
- · Revenue Click Tracking
Enterprise Plan
- · 40,000 sessions/month
- · AI Assistant (+$15)
- · API Data Export
- · Bulk Heatmap Export
- · Lifetime Analytics Data
- · MCP Integration
Free
- · 1 heatmap page
- · 1 one-time audit, no AI (25 pages)
- · 1,000 recordings/month 1 in 10 visitors
- · 7-day data retention
- · Help center support
Starter
- · 1 concurrent A/B test
- · 2 active surveys, unlimited responses
- · 2 audits/month (25 pages each)
- · 25 heatmap pages
- · 30-day data retention
- · 5,000 recordings/month 1 in 2 visitors
Growth
- · 20,000 recordings/month (every visitor)
- · 3 concurrent A/B tests
- · 5 active surveys, unlimited responses
- · 60-day data retention
- · 8 audits/month (50 pages each)
- · AI audits, guided fixes and insights
Pro
- · 10 concurrent A/B tests
- · 180-day data retention
- · 30 audits/month (75 pages each)
- · 50,000 recordings/month (every visitor)
- · AI audits, guided fixes and insights
- · Priority email, same business day
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEvery abandoned cart has a reason — MIDA shows you exactly what it is. Watch real shopper journeys from first click to checkout with live recording, replays & filters, and see where they hesitate and drop off. A multilingual AI Assistant reads every session and tells you what to fix first. Revenue heatmaps reveal which clicks make money; conversion maps show what truly sells. Running ads?
Zolvio shows where shoppers get stuck and what to change. Session recordings replay real visits, and click, scroll and rage-click heatmaps show what people try to use. Audits check live pages for speed, mobile, product page, cart and trust problems, with AI review of page screenshots on paid plans. Each issue links to its evidence, with steps for your theme's files and a check that the change is live.
- Session Recording: replay customer visits on your online store
- Heatmaps: see what people find most interesting (and not)
- Analytics: track & report customer data (checkout, add-to-cart sessions & more)
- Filter recordings by events: abandoned cart/checkout, successful order
- Watch sessions and heatmaps to see where shoppers click, scroll, and drop off
- Automatically detect conversion blockers like trust issues and slow pages
- Test changes with a visual editor and measure impact before going live
- Get step-by-step fix instructions written specifically for your Shopify theme
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MIDA Replay, Heatmap & Insight |  Zolvio |
|---|---|---|
| Detected stores | 2,964 | Not published |
| Net store change, 28 days | +8 | 0 |
| Stores added, 28 days | 135 | Not enough data |
| Big-brand share | 11% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | MIDA Replay, Heatmap & Insight | Zolvio |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 622 | Not published |
| New reviews, 28 days | 17 | Not enough data |
| Reviewers a year or more in | 5% | Not enough data |
Pricing
| Measure | MIDA Replay, Heatmap & Insight | Zolvio |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.90/month(ahead) | $29/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 4 | 4 |
Listing
| Measure | MIDA Replay, Heatmap & Insight | Zolvio |
|---|---|---|
| Shopify category rank | #4(ahead) | #1286 |
| Shopify App Charts | #8 in Analytics | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jul 27, 2022 | Jan 19, 2026 |
| Languages | 1 | 1 |
| Developer | MIDA | Zolvio |
FAQ
MIDA Replay, Heatmap & Insight and Zolvio: common questions
- Is MIDA Replay, Heatmap & Insight or Zolvio cheaper?
- Both list a free plan. Paid plans start at $9.90/month for MIDA Replay, Heatmap & Insight and $29/month for Zolvio. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MIDA Replay, Heatmap & Insight lists 20 the others don’t mention, such as Abandoned cart, Benchmarking, Broken links, Checkout analytics. Zolvio lists 1 the others don’t mention, such as AI insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for MIDA Replay, Heatmap & Insight, Oct 13, 2026 for Zolvio; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for MIDA Replay, Heatmap & Insight, Oct 13, 2026 for Zolvio. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.