MIDA Replay, Heatmap & Insight vs Overseer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for MIDA Replay, Heatmap & Insight, Sep 19, 2026 for Overseer.
The short answer
- Only MIDA Replay, Heatmap & Insight lists a free plan.
- MIDA Replay, Heatmap & Insight lists 13 features Overseer’s listing doesn’t mention, including Benchmarking, Broken links, Custom dashboards.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · 250 sessions/month
- · 30 Days Storage
- · AI-Powered Summaries
- · Abandoned Cart Recordings
- · Full-Funnel Analytic
- · Live Session Replays
Basic Plan
- · 5,000 sessions/month
- · AI Assistant (+$5)
- · AI Error Insights
- · AI Search Insights
- · Advanced Filters
- · Email Reports
Growth Plan
- · 15,000 sessions/month
- · AI Assistant (+$10)
- · AI Heatmap Insights
- · Conversion Heatmaps
- · Lifetime Analytics Data
- · Revenue Click Tracking
Enterprise Plan
- · 40,000 sessions/month
- · AI Assistant (+$15)
- · API Data Export
- · Bulk Heatmap Export
- · Lifetime Analytics Data
- · MCP Integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEvery abandoned cart has a reason — MIDA shows you exactly what it is. Watch real shopper journeys from first click to checkout with live recording, replays & filters, and see where they hesitate and drop off. A multilingual AI Assistant reads every session and tells you what to fix first. Revenue heatmaps reveal which clicks make money; conversion maps show what truly sells. Running ads?
Overseer is an AI agent that builds your store pages. Describe the page you want, or paste a link to a site you admire, and it designs the layout, writes the copy and creates imagery around your real products, fonts and colours. Every page is built as native sections in your own theme and laid out for desktop and phone.
- Session Recording: replay customer visits on your online store
- Heatmaps: see what people find most interesting (and not)
- Analytics: track & report customer data (checkout, add-to-cart sessions & more)
- Filter recordings by events: abandoned cart/checkout, successful order
- Customer-journey funnels showing exactly where shoppers drop off
- Watchable session replays of real visits, with inputs masked for privacy
- Overseer AI agent that pinpoints why shoppers leave without buying
- Per-shopper reports linking a visitor's journey to their session replay
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MIDA Replay, Heatmap & Insight |  Overseer |
|---|---|---|
| Detected stores | 2,964 | Not published |
| Net store change, 28 days | +8 | 0 |
| Stores added, 28 days | 135 | Not enough data |
| Big-brand share | 11% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | MIDA Replay, Heatmap & Insight | Overseer |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 622 | Not published |
| New reviews, 28 days | 17 | Not enough data |
| Reviewers a year or more in | 5% | Not enough data |
Pricing
| Measure | MIDA Replay, Heatmap & Insight | Overseer |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.90/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | MIDA Replay, Heatmap & Insight | Overseer |
|---|---|---|
| Shopify category rank | #4(ahead) | #628 |
| Shopify App Charts | #8 in Analytics | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jul 27, 2022 | Jun 12, 2026 |
| Languages | 1 | 1 |
| Developer | MIDA | Overseer |
FAQ
MIDA Replay, Heatmap & Insight and Overseer: common questions
- Is MIDA Replay, Heatmap & Insight or Overseer cheaper?
- Only MIDA Replay, Heatmap & Insight lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MIDA Replay, Heatmap & Insight lists 13 the others don’t mention, such as Benchmarking, Broken links, Custom dashboards, Custom reports. Overseer lists 1 the others don’t mention, such as AI insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for MIDA Replay, Heatmap & Insight, Sep 19, 2026 for Overseer; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for MIDA Replay, Heatmap & Insight, Sep 19, 2026 for Overseer. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.