BySimpli Microsoft Ads Feed vs Simprosys Google Shopping Feed
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 18, 2026 for BySimpli Microsoft Ads Feed, Nov 8, 2026 for Simprosys Google Shopping Feed.
The short answer
- On the Shopify App Store: BySimpli Microsoft Ads Feed 4.3 from 14 reviews and Simprosys Google Shopping Feed 4.9 from 4,972 reviews.
- Only BySimpli Microsoft Ads Feed lists a free plan. Paid plans start at $9.99/month for BySimpli Microsoft Ads Feed and $4.99/month for Simprosys Google Shopping Feed.
- Simprosys Google Shopping Feed lists 38 features BySimpli Microsoft Ads Feed’s listing doesn’t mention, including AI mapping, Attribute filtering, Attribute mapping.
Head to head
The easiest way to sell your products on Microsoft Shopping
Facebook, Microsoft, Instagram & Google Shopping Feed + sales
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Custom exclusion rules, automatic sync
- · Everything free for <100 product feed
- · No credit card required
Unlimited Plan
- · Exclude products based on custom rules
- · Exclude variants based on custom rules
- · Fast automatic product syncing
- · No limit to product catalog size
- · Pro customer support
Up to 500 Products
- · 3 Multi Currency/Language/Country Feeds
- · Manage Performance Max (PMax) Campaigns
- · Pinterest, Meta, & Bing Shopping Feeds
- · Server-side GA4 Tracking using GTM
- · Tracking Tags Setup with Consent Mode V2
- · Up to 500 Products
501-1000 Products
- · 3 Multi Currency/Language/Country Feeds
- · Manage Performance Max (PMax) Campaigns
- · Pinterest, Meta, & Bing Shopping Feeds
- · Server-side GA4 Tracking using GTM
- · Tracking Tags Setup with Consent Mode V2
- · Up to 1000 Products
1001-5000 Products
- · 3 Multi Currency/Language/Country Feeds
- · Manage Performance Max (PMax) Campaigns
- · Pinterest, Meta, & Bing Shopping Feeds
- · Server-side GA4 Tracking using GTM
- · Tracking Tags Setup with Consent Mode V2
- · Up to 5000 Products
5001-10000 Product
- · 3 Multi Currency/Language/Country Feeds
- · Manage Performance Max (PMax) Campaigns
- · Pinterest, Meta, & Bing Shopping Feeds
- · Server-side GA4 Tracking using GTM
- · Tracking Tags Setup with Consent Mode V2
- · Up to 10000 Products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureConnect your Microsoft Ads account and the app builds and syncs your product feed. Stay on Free to publish up to 100 products, or upgrade to Unlimited ($9.99/mo) for no catalog cap. Exclude products or variants with rules on vendor, type, price, and more. Works in every country and currency Microsoft Shopping supports, including free and paid listings. Setup is a few steps, then products stay in sync.
Easily submit & optimize your product data feeds for Google Shopping Ads, Google Free Listings, Facebook & Instagram, Meta Advantage+ Catalog Ads, Google Local Inventory Ads, Pinterest Ads, Microsoft Advertising (Bing Shopping), ChatGPT, Axon by AppLovin and 15+ channels. Setup & manage Performance Max (PMax) and Microsoft Feed-based Audience campaigns effortlessly.
- Real customer service from our dedicated support team of Microsoft Ads experts
- No feed size limits. Upload your entire product catalog, no matter how large
- Exclude products and variants based on vendor, product type, price, etc
- Works with every country and currency supported by Microsoft Shopping
- Seamless integration for Google's Delivery Speed Estimates & Automated Discounts
- Supports Shopify Market with Multi-language, Multi-currency & Top-level Domains.
- Attribute customisation made easy with robust filtering & bulk editing options.
- Create Automated Feed Rules. Direct Checkout Link Template for Google Shopping.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  BySimpli Microsoft Ads Feed |  Simprosys Google Shopping Feed |
|---|---|---|
| Detected stores | Not published | 28,336 |
| Net store change, 28 days | 0 | −97 |
| Stores added, 28 days | Not enough data | 297 |
| Big-brand share | Not enough data | 15% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, Australia, United Kingdom |
Reviews
| Measure | BySimpli Microsoft Ads Feed | Simprosys Google Shopping Feed |
|---|---|---|
| App Store rating | 4.3 ★ | 4.9 ★(ahead) |
| App Store reviews | 14 | 4,972(ahead) |
| New reviews, 28 days | 0 | 49(ahead) |
| Reviewers a year or more in | Not enough data | 30% |
Pricing
| Measure | BySimpli Microsoft Ads Feed | Simprosys Google Shopping Feed |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month | $4.99/month(ahead) |
| Longest free trial | 14 days | 21 days |
| Plans listed | 2 | 4 |
Listing
| Measure | BySimpli Microsoft Ads Feed | Simprosys Google Shopping Feed |
|---|---|---|
| Shopify category rank | #56 | #1(ahead) |
| Shopify App Charts | Not on this week’s charts | #15 on the Shoplist 100 |
| Built for Shopify | No | No |
| Launched | Aug 2, 2017 | Aug 16, 2017 |
| Languages | 1 | 1 |
| Developer | By Simpli Apps (Scrollio & Microsoft Feed) | Simprosys InfoMedia |
FAQ
BySimpli Microsoft Ads Feed and Simprosys Google Shopping Feed: common questions
- Is BySimpli Microsoft Ads Feed or Simprosys Google Shopping Feed cheaper?
- Only BySimpli Microsoft Ads Feed lists a free plan. Paid plans start at $9.99/month for BySimpli Microsoft Ads Feed and $4.99/month for Simprosys Google Shopping Feed. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, BySimpli Microsoft Ads Feed or Simprosys Google Shopping Feed?
- On the Shopify App Store: BySimpli Microsoft Ads Feed 4.3 from 14 reviews and Simprosys Google Shopping Feed 4.9 from 4,972 reviews.
- What features does each app list that the other doesn’t?
- Simprosys Google Shopping Feed lists 38 the others don’t mention, such as AI mapping, Attribute filtering, Attribute mapping, Bulk editing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 18, 2026 for BySimpli Microsoft Ads Feed, Nov 8, 2026 for Simprosys Google Shopping Feed; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 18, 2026 for BySimpli Microsoft Ads Feed, Nov 8, 2026 for Simprosys Google Shopping Feed. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.