Microsoft Clarity: AI Insights vs Tactical
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Microsoft Clarity, Oct 13, 2026 for Tactical.
The short answer
- Only Tactical lists a free plan.
- Microsoft Clarity lists 19 features Tactical’s listing doesn’t mention, including Abandoned cart, Broken links, Cohort analysis.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Forever
Scout
- · See agent traffic
- · Top 3 agent types every week
- · Upto 1000 agent sessions
- · Weekly trends and reports
Radar
- · 90 days history access
- · Full agent traffic visibility
- · Intent signal analytics
- · Product interest maps (top-50 products)
- · Up to 10000 agent sessions per month
Command
- · 50000 agent sessions per month
- · All in radar plus competitive signals
- · Complete agent traffic intelligence
- · Custom competitor tracking
- · Unlimited product interest maps
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMicrosoft Clarity gives you a clear view of how shoppers browse, decide, and buy—revealing friction, drop‑offs, and missed opportunities across your store. Powered by Clarity behavioral signals, Brand Agents are AI shopping assistants that engage shoppers at the right moment and guide them from discovery to purchase in your brand’s voice, directly on your website—helping shoppers decide faster and convert with…
AI assistants now shop Shopify stores. Shopify's Agentic home reports sales and orders for its own AI channels. Tactical shows what happens on your storefront: agent browsers that shop like a person, scored on behaviour even when they never name themselves; AI crawlers (with Cloudflare in front of your store); and people who arrive from ChatGPT, Perplexity, Gemini or Copilot, with the products they looked at.
- AI-Driven Insights: Detect behavior patterns and take action to improve revenue
- Replays & Heatmaps: Watch recordings of how visitors interact with your store
- Smart Events & Conversion Funnels: Identify drop-off points, recover lost sales
- Ads Campaign Performance Analysis: Optimize your Microsoft and Google Ads spend
- Agent Traffic Dashboard: Track AI agent visits, page views, and behaviour trends
- Intent signals: see if AI agents are simply browsing, evaluating or buying
- Competitive exposure: find which competitors send agents to check your listings
- Product maps: Spot products where AI agent interest outpaces human shoppers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Microsoft Clarity |  Tactical |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Microsoft Clarity | Tactical |
|---|---|---|
| App Store rating | 4.6 ★ | Not published |
| App Store reviews | 2,498 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 1% | Not enough data |
Pricing
| Measure | Microsoft Clarity | Tactical |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $35/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 3 |
Listing
| Measure | Microsoft Clarity | Tactical |
|---|---|---|
| Shopify category rank | #3(ahead) | #1440 |
| Shopify App Charts | #19 on Rookies in Analytics | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 17, 2025 | May 7, 2026 |
| Languages | 13 | 1 |
| Developer | Microsoft Clarity | Tactical |
FAQ
Microsoft Clarity and Tactical: common questions
- Is Microsoft Clarity or Tactical cheaper?
- Only Tactical lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Microsoft Clarity lists 19 the others don’t mention, such as Abandoned cart, Broken links, Cohort analysis, Custom dashboards. Tactical lists 1 the others don’t mention, such as Profit insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Microsoft Clarity, Oct 13, 2026 for Tactical; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Microsoft Clarity, Oct 13, 2026 for Tactical. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.