Metrilo Growth Platform vs Retention X: Grow Profit & LTV
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Metrilo Growth Platform, Nov 6, 2026 for Retention X.
The short answer
- On the Shopify App Store: Metrilo Growth Platform 5.0 from 2 reviews and Retention X 5.0 from 126 reviews.
- Paid plans start at $119/month for Metrilo Growth Platform and $49/month for Retention X.
- Retention X lists 47 features Metrilo Growth Platform’s listing doesn’t mention, including Activity tracking, Ad spend, AI insights.
Head to head
Instant ecommerce analytics, powerful CRM and email marketing
Powerful reports & marketing automations
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Essential
- · Improve marketing efficiency
- · Optimise product management
- · Track sales and revenue
Pro
- · Monitor customer journey
- · Segment customer database
- · Stay on top of customer retention
- · Track customer behaviour
Premium
- · Automate email marketing
- · Gather customer feedback
- · Increase repeat sales
- · Personalise customer experience
Starter
- · Audience Builder
- · Custom Dashboard
- · Customer & Analytics
- · Customer Segmentation: 30 Segments
- · Data Enhancer
- · Product Analytics
Core
- · Conversion API
- · Customer Segmentation: 50 Segments
- · Email & SMS Flows
- · Everything in Starter
- · Marketing Attribution
- · Site Merchandising
Growth
- · AI-Powered Product Recommendations
- · Customer Segmentation: 100 Segments
- · Everything in Core
- · Lifetime Value & Churn Risk Prediction
- · Quarterly Strategy Review
- · Revenue Forecasting
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBuilt for the modern ecommerce brand owners, Metrilo's analytics tools provide marketing and sales insights and uncover untapped opportunities. The built-in customer engagement tools let you create premium experiences to boost your brand and drive repeat sales. Your brand grows thanks to smart use of data and customer retention.
RetentionX unifies customer analysis, conversion tracking, attribution, and automation into one platform. With 100+ tools, intuitive UI, and hands-on support, RetentionX helps customer-obsessed teams maximize growth, customer lifetime value, aov, retention, acquisition, and grow profitably while simplifying tech stacks.
- Ecommerce analytics and in depth insights to optimise your marketing efforts
- Customer database gives customer-centric brands the power of behavior insights.
- Integrated email marketing functionality makes all data usable for campaigns
- Advanced customer retention analysis that helps get more from your customers
- Identify which products, segments & channels drive Customer Lifetime Value (LTV)
- Find out who is predicted to churn when and determine what will make them stay
- Integrate Retention X into the stack of tools you already rely on
- Win back lost customer cohorts. Create retention strategies with ideal offers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Metrilo Growth Platform |  Retention X |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Metrilo Growth Platform | Retention X |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 2 | 126(ahead) |
| New reviews, 28 days | 0(ahead) | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Metrilo Growth Platform | Retention X |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $119/month | $49/month(ahead) |
| Longest free trial | 14 days | 30 days |
| Plans listed | 3 | 3 |
Listing
| Measure | Metrilo Growth Platform | Retention X |
|---|---|---|
| Shopify category rank | #425 | #112(ahead) |
| Shopify App Charts | Not on this week’s charts | #14 on Featured by Shopify in Analytics |
| Built for Shopify | No | No |
| Launched | Aug 3, 2017 | Dec 11, 2020 |
| Languages | 1 | 1 |
| Developer | Metrilo | RetentionX |
FAQ
Metrilo Growth Platform and Retention X: common questions
- Is Metrilo Growth Platform or Retention X cheaper?
- Paid plans start at $119/month for Metrilo Growth Platform and $49/month for Retention X. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Metrilo Growth Platform or Retention X?
- On the Shopify App Store: Metrilo Growth Platform 5.0 from 2 reviews and Retention X 5.0 from 126 reviews.
- What features does each app list that the other doesn’t?
- Retention X lists 47 the others don’t mention, such as Activity tracking, Ad spend, AI insights, AI targeting. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Metrilo Growth Platform, Nov 6, 2026 for Retention X; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Metrilo Growth Platform, Nov 6, 2026 for Retention X. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.