MetricXpert vs UTM Insight
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Only MetricXpert lists a free plan. Paid plans start at $29.99/month for MetricXpert and $9.95/month for UTM Insight.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · - 1 Marketing Channel
- · - 50 Products Sales Journey
- · - Email Support
Pro
- · - 2 Marketing Channels
- · - 500 Products Sales Journey
- · - Customer Segmentation
- · - Dedicated Support
- · - Store performance insight
Business Plans
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMaximize your Shopify store's potential with MetricXpert! Gain comprehensive performance insights through UTM tracking and order monitoring. Identify efficient marketing channels, optimize strategies for great ROI, and master customer segmentation. Navigate budget allocation with insights on channel performance. Help sales and profitability with data-driven decisions.
UTM Insight is the solution to your iOS14 problems. If you don't know where your sales are coming from, or worse, they are being ignored or incorrectly attributed by Facebook ads or others platforms. Through accurate and actionable reports, you'll precisely identify the sources of your sales. You'll understand which ads are effective and which ones are costing you money.
- UTM Tracking Integration: Merchants can identify the sources of their traffic
- Order Monitoring: Insights of customer purchase behavior, product sales trends
- Customer Segmentation: Segment customers base based on various criteria
- Quickly find your top-performing sources and campaigns
- Instant reporting for new orders and customer journeys
- Generate UTM links and snippets that plug directly into FB Ads
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MetricXpert |  UTM Insight |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MetricXpert | UTM Insight |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MetricXpert | UTM Insight |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29.99/month | $9.95/month(ahead) |
| Longest free trial | Not listed | 7 days |
| Plans listed | 2 | 1 |
Listing
| Measure | MetricXpert | UTM Insight |
|---|---|---|
| Shopify category rank | Not enough data | #1108 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 17, 2024 | Sep 4, 2023 |
| Languages | 1 | 1 |
| Developer | XpertSolvers | DevXpertise |
FAQ
MetricXpert and UTM Insight: common questions
- Is MetricXpert or UTM Insight cheaper?
- Only MetricXpert lists a free plan. Paid plans start at $29.99/month for MetricXpert and $9.95/month for UTM Insight. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.