Store Activity Change Log vs WhatMovedIt: Store Change Log
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 29, 2026 for Store Activity Change Log, Nov 9, 2026 for WhatMovedIt.
The short answer
- Only WhatMovedIt lists a free plan. Paid plans start at $14/month for Store Activity Change Log and $49/month for WhatMovedIt.
- Store Activity Change Log lists 10 features WhatMovedIt’s listing doesn’t mention, including Analytics dashboard, Cohort analysis, Custom dashboards.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 2 integrations included
- · Auto changelog for updates
- · Automatic AI Analysis
- · Connect multiple Meta Business Managers
- · Connect multiple Shopify stores
- · Custom metrics tracking
Pro
- · 5 integrations included
- · Auto changelog for updates
- · Automatic AI Analysis
- · Connect multiple Meta Business Managers
- · Connect multiple Shopify stores
- · Custom metrics tracking
Business
- · Auto changelog for updates
- · Automatic AI Analysis
- · Connect multiple Meta Business Managers
- · Connect multiple Shopify stores
- · Custom metrics tracking
- · Unlimited integrations included
Record
- · A weekly email of what changed
- · Every theme, product and admin change
- · Read-only: never edits your store
- · Timeline and diffs for the last 30 days
Starter
- · Everything in Record
- · Full history back to install
- · Live theme alerts and freeze windows
- · Product and collection sales and traffic
Growth
- · Everything in Starter
- · For 1,000 to 4,999 orders a month
Scale
- · Everything in Starter
- · For 5,000 or more orders a month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAutomate your store activity change log with Metricos AI. Track theme edits, product updates and price changes alongside Facebook Ads and Google Ads launches, bids and campaign changes. Use Slack updates to follow selected custom metrics and events across multiple stores. Keep an activity log for marketing analytics and reduce missed updates between teams.
WhatMovedIt keeps a dated record of what changes in your store: theme edits to the exact line and publishes, product and price updates, collection, page and discount activity, app installs and marketing events. Each sits on a timeline next to your daily sales, with one per product and collection too. When a day looks off, see what changed around it.
- Real-time Profit: Track net profit across all stores for instant insights
- Expenses Tracking: Monitor COGS, shipping, fees, taxes, and custom expenses
- Ad Spend Sync: Real-time data from Facebook, Google, TikTok, and more platforms
- Product & Marketing Analytics: Measure product-level and ad-level net profit
- A dated record of theme edits, publishes, product changes and app installs
- Daily sales, conversion and sessions, with each change marked on its day
- Each product and collection on its own timeline, with its sales and changes
- Every file version kept: copy old code to roll back in Shopify yourself
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Store Activity Change Log | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Store Activity Change Log | |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 7 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Store Activity Change Log | |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $14/month(ahead) | $49/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Store Activity Change Log | |
|---|---|---|
| Shopify category rank | #516 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 30, 2024 | Nov 9, 2026 |
| Languages | 1 | 1 |
| Developer | The Shop Tinkerers | MoreCheckouts |
FAQ
Store Activity Change Log and WhatMovedIt: common questions
- Is Store Activity Change Log or WhatMovedIt cheaper?
- Only WhatMovedIt lists a free plan. Paid plans start at $14/month for Store Activity Change Log and $49/month for WhatMovedIt. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Store Activity Change Log lists 10 the others don’t mention, such as Analytics dashboard, Cohort analysis, Custom dashboards, Custom reports. WhatMovedIt lists 4 the others don’t mention, such as Activity tracking, AI insights, Notifications, Page views. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 29, 2026 for Store Activity Change Log, Nov 9, 2026 for WhatMovedIt; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 29, 2026 for Store Activity Change Log, Nov 9, 2026 for WhatMovedIt. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.