Fieldify vs MetaVariant: Variant Content

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.

The short answer

  • Only MetaVariant lists a free plan. Paid plans start at $5/month for Fieldify and $4.99/month for MetaVariant.
  • Fieldify lists 8 features MetaVariant’s listing doesn’t mention, including Bulk import and export, Collections, Colors.

Head to head

App Store reviews

Fieldify: 5
MetaVariant: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Custom Metafields | Data Storage | Data Display

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Categories
  • Metafields
  • Metafields
  • Product variants
Languages
  • English
  • English
Launched
Jan 8, 2016
Jul 24, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
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Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
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Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035DecJunMarJanOctAprFieldify: 2 reviews in December 2015Fieldify: 1 reviews in March 2016Fieldify: 1 reviews in June 2016Fieldify: 3 reviews in November 2018Fieldify: 1 reviews in March 2019Fieldify: 1 reviews in June 2019Fieldify: 1 reviews in January 2020Fieldify: 1 reviews in August 2021Fieldify: 1 reviews in October 2021Fieldify: 1 reviews in April 2022
FieldifyMetaVariantCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
$5/month
From $0 to $14.99/month
Plans
Basic Plan$5/month
7-day free trial
  • · 7-day Free Trial
  • · Unlimited Import/Export Jobs
FreeFree
  • · No coding or Liquid required
  • · Product Label Badge
  • · Up to 20 products
  • · Variant Description (rich text)
  • · Variant Specifications Table
Lite$4.99/month
14-day free trial
  • · No coding or Liquid required
  • · Product Label badge
  • · Up to 50 products
  • · Variant Description (rich text)
  • · Variant Specifications Table
Advanced$9.99/month
14-day free trial
  • · No coding or Liquid required
  • · Product Label badge
  • · Shipping & Stock Alert banner
  • · Unlimited products
  • · Variant Description (rich text)
  • · Variant Image Gallery
Unlimited$14.99/month
14-day free trial
  • · B2B case-pack + custom metafields
  • · Document & Download files
  • · Product Label badge
  • · Shipping & Stock Alert banner
  • · Specifications Table & Image Gallery
  • · Unlimited products
Coverage
19 of 21 features90%
13 of 21 features62%
Unique strengths
  • Bulk import and export
  • Collections
  • Colors
  • Customers
  • +4 more
  • Dates
  • Metaobjects
Metafields
90%19/21
62%13/21
Management tools
100%3/3
33%1/3
Metafield types
89%16/18
67%12/18
8112onlybothonly
FieldifyMetaVariant21 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Fieldify is the perfect app for Shopify store owners who want to add custom fields to their store. It allows you to add fields to products, product variants, product collections, store, and orders. You can choose from a variety of metafields, including single-line text fields, multi-line text fields, numbers, URLs, Booleans, colors, dates, ratings, dimensions, volumes, weights, and JSONs.

Shopify's variant options (like size and color) have no built-in way to add a variant description, label, or extra details of their own. MetaVariant adds custom fields to each variant: a label, a rich-text description, a shipping alert, a specs table, and a document download for user manuals or certifications, shown via ready-made theme blocks. No code or Liquid required.

Key points
  • Supports new Online Store 2.0 metafields
  • Bulk import/export Metafields to save time
  • Show metafield values on your store-front
  • Add a short label and a longer description to each product variant
  • Show a shipping or stock alert on specific variants
  • Build a specifications table that changes per variant
  • Add visual swatches, documents, or B2B case-pack info per variant
Screenshots
Store front
Export MetafieldsMetafields PageImport Metafields
Product page showing MetaVariant's shipping alert and specs tabl
Product page showing MetaVariant's document download and customProduct page showing MetaVariant's product label and variant desMetaVariant feature list with icons for six variant field types

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureFieldifyMetaVariant
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureFieldifyMetaVariant
App Store rating3.8 ★Not published
App Store reviews5Not published
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureFieldifyMetaVariant
Free planNot listedYes
Lowest paid monthly plan$5/month$4.99/month(ahead)
Longest free trial7 days14 days
Plans listed14

Listing

MeasureFieldifyMetaVariant
Shopify category rank#84(ahead)in Metafields#103in Metafields
Shopify App ChartsNot on this week’s charts#9 on Pricing moves in Metafields
Built for ShopifyNoNo
LaunchedJan 8, 2016Jul 24, 2026
Languages1English1English
DeveloperDigiBrewNaiflux

FAQ

Fieldify and MetaVariant: common questions

Is Fieldify or MetaVariant cheaper?
Only MetaVariant lists a free plan. Paid plans start at $5/month for Fieldify and $4.99/month for MetaVariant. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Fieldify lists 8 the others don’t mention, such as Bulk import and export, Collections, Colors, Customers. MetaVariant lists 2 the others don’t mention, such as Dates, Metaobjects. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.