Metafield Master vs MetaVariant: Variant Content
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Both list a free plan. Paid plans start at $15/month for Metafield Master and $4.99/month for MetaVariant.
- MetaVariant lists 11 features Metafield Master’s listing doesn’t mention, including Booleans, Dates, Dimensions.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Up to 30 entries
Standard Plan
- · Unlimited for all entries
Free
- · No coding or Liquid required
- · Product Label Badge
- · Up to 20 products
- · Variant Description (rich text)
- · Variant Specifications Table
Lite
- · No coding or Liquid required
- · Product Label badge
- · Up to 50 products
- · Variant Description (rich text)
- · Variant Specifications Table
Advanced
- · No coding or Liquid required
- · Product Label badge
- · Shipping & Stock Alert banner
- · Unlimited products
- · Variant Description (rich text)
- · Variant Image Gallery
Unlimited
- · B2B case-pack + custom metafields
- · Document & Download files
- · Product Label badge
- · Shipping & Stock Alert banner
- · Specifications Table & Image Gallery
- · Unlimited products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWelcome to Metafield Master, your all-in-one solution for seamless metafield management. Streamline your Shopify store's custom data with Metafield Master. Effortlessly manage and transfer product, variant, and collection metafields. Save time and enhance data control with our user-friendly app.
Shopify's variant options (like size and color) have no built-in way to add a variant description, label, or extra details of their own. MetaVariant adds custom fields to each variant: a label, a rich-text description, a shipping alert, a specs table, and a document download for user manuals or certifications, shown via ready-made theme blocks. No code or Liquid required.
- Export and import metafields in bulk with ease.
- Utilize Shopify bulk APIs for faster data transfer.
- Keep track of metafield operations with our integrated logging system.
- Add a short label and a longer description to each product variant
- Show a shipping or stock alert on specific variants
- Build a specifications table that changes per variant
- Add visual swatches, documents, or B2B case-pack info per variant
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Metafield Master |  MetaVariant |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Metafield Master | MetaVariant |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 2 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Metafield Master | MetaVariant |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $15/month | $4.99/month(ahead) |
| Longest free trial | Not listed | 14 days |
| Plans listed | 2 | 4 |
Listing
| Measure | Metafield Master | MetaVariant |
|---|---|---|
| Shopify category rank | #92(ahead) | #103 |
| Shopify App Charts | Not on this week’s charts | #9 on Pricing moves in Metafields |
| Built for Shopify | No | No |
| Launched | Oct 21, 2020 | Jul 24, 2026 |
| Languages | 1 | 1 |
| Developer | Devsinc | Naiflux |
FAQ
Metafield Master and MetaVariant: common questions
- Is Metafield Master or MetaVariant cheaper?
- Both list a free plan. Paid plans start at $15/month for Metafield Master and $4.99/month for MetaVariant. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MetaVariant lists 11 the others don’t mention, such as Booleans, Dates, Dimensions, Files. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.