MerchUp: AI Product Listings vs Asset Packs: Downloads & Specs
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026 for MerchUp, Nov 3, 2026 for Asset Packs.
The short answer
- Only Asset Packs lists a free plan. Paid plans start at $16.99/month for MerchUp and $14.99/month for Asset Packs.
- Asset Packs lists 9 features MerchUp’s listing doesn’t mention, including Analytics, Blog SEO, Collection SEO.
Head to head
Free Plan
- · 10 welcome credits + pay as you go
- · AI listings, descriptions & SEO
- · AI product photos
- · Card scanner add-on available
- · Live chat support
- · One product at a time
Starter Plan
- · 1 custom collection
- · 1 custom template
- · 50 credits per month
- · Everything in Free, plus
- · Template-Driven Descriptions + AI SEO
- · Volume discount on top-ups
Growth Plan
- · 125 credits per month
- · 5 custom collections
- · 5 custom templates
- · 5% off credit top-ups
- · AI SEO rank tracking · 25 keywords
- · Buy, sell & trade + POS
Pro Plan
- · 25 custom collections + syncs
- · 450 credits per month
- · AI SEO rank tracking · 100 keywords
- · Everything in Growth, plus
- · Scale plan available in the app
- · Schedule products to go live
Free
- · All 12 storefront blocks
- · Collection packs cover every product
- · Download all (ZIP) for shoppers
- · Import and export packs
- · One-click setup with product images
- · QR codes and pack versioning
Pro
- · 7-day free trial
- · AI image tagging (200/month)
- · Dealer-only files for approved dealers
- · Design tokens & image variants
- · Download analytics per file
- · Email capture before downloads
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTake a photo, scan a barcode or pick an existing product. MerchUp fills the listing — title, templated description, studio photos from your snap (or improves the photo you already have), SEO, tags, variants and price. TCG sellers get identify, grade estimates and store-ready descriptions. Run one SKU or bulk. Nothing publishes until you approve; every change can be undone.
Retailers, dealers and shoppers ask for the same files again and again: product photos, spec sheets, manuals and brochures. Asset Packs keeps them with each product or collection and shows them on your storefront in blocks that match your theme. Shoppers download one file or everything as a ZIP. One-click setup fills a pack for every product with its images.
- Generate on-brand AI product descriptions from your product data in seconds
- Design your own description layout in the template editor or pick a preset
- Update one product or your whole catalog at once with bulk editing
- Keep products organized with collections, product types, and tags
- Attach images, videos, docs and specs to any product or collection in Shopify.
- Display assets on your storefront with 12 ready-made theme blocks.
- Auto-sync product media from Shopify into your asset pack with one click.
- Generate PDF product sheets and QR codes automatically from your pack.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MerchUp |  Asset Packs |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MerchUp | Asset Packs |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MerchUp | Asset Packs |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $16.99/month | $14.99/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 4 | 2 |
Listing
| Measure | MerchUp | Asset Packs |
|---|---|---|
| Shopify category rank | #272 | #281 |
| Shopify App Charts | Not on this week’s charts | #18 on Pricing moves in Product display - Other |
| Built for Shopify | No | No |
| Launched | Jul 20, 2026 | May 21, 2026 |
| Languages | 1 | 1 |
| Developer | Merchup AI | hart & heim Pty Ltd |
FAQ
MerchUp and Asset Packs: common questions
- Is MerchUp or Asset Packs cheaper?
- Only Asset Packs lists a free plan. Paid plans start at $16.99/month for MerchUp and $14.99/month for Asset Packs. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MerchUp lists 2 the others don’t mention, such as Auto-optimization, SEO descriptions. Asset Packs lists 9 the others don’t mention, such as Analytics, Blog SEO, Collection SEO, FAQs. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026 for MerchUp, Nov 3, 2026 for Asset Packs; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026 for MerchUp, Nov 3, 2026 for Asset Packs. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.