MerchReel vs Video company
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for MerchReel, Oct 14, 2026 for Video company.
The short answer
- Paid plans start at $19.95/month for MerchReel and $29/month for Video company.
- MerchReel lists 5 features Video company’s listing doesn’t mention, including Embedded videos, Multi-channel, Shoppable videos.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 20 videos per month
- · 20+ lifelike AI avatars
- · AI script and captions
- · Embed on product pages
- · Vertical, square, and widescreen
Growth
- · 100 videos per month
- · 20+ lifelike AI avatars
- · AI script and captions
- · Embed on product pages
- · Vertical, square, and widescreen
Pro
- · 20+ lifelike AI avatars
- · 300 videos per month
- · AI script and captions
- · Embed on product pages
- · Vertical, square, and widescreen
Basic
- · 2400 credits / month
- · Best for testing creatives
- · Model + product shoots (200+ poses)
- · No watermark
- · Product shoot images & videos
- · Swap actor not included
Growth
- · 3750 credits / month
- · Best for consistent content & ads
- · Model + product shoots (200+ poses)
- · No watermark
- · Product shoot images & videos
- · Swap actor included
Scale
- · 9550 credits / month
- · Advanced Ad Agent (high-converting forma
- · Best for scaling ad creatives
- · Brand-specific actor and asset curation
- · Everything in Creator
- · On-demand actor additions
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMerchReel turns your existing products into short videos. It reads each product's title, description, price, and photos, then builds a video where an AI avatar presents the item while your product images play alongside. Captions are added automatically, and each video comes in vertical, square, and widescreen sizes at once. Post them to Reels, TikTok, and Stories, or embed them on the product page.
Video Company helps merchants turn product images into marketing videos and creatives inside the admin. Merchants can select a product, choose a workflow such as UGC video, talking avatar, image-to-video, or short-form creative generation, and produce assets in one place.
- Generate a video for any product with one click
- An AI avatar presents a script tailored to each product
- Your product photos appear as highlights inside every video
- Automatic captions so videos play with the sound off
- Select Shopify products and use their images as generation input
- Create UGC videos, talking avatar videos, and product ad creatives
- Generate model shoots, product backgrounds, static posts, and B-roll
- Turn product images into video and extract script from uploaded video
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MerchReel |  Video company |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MerchReel | Video company |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MerchReel | Video company |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $19.95/month(ahead) | $29/month |
| Longest free trial | 7 days | Not listed |
| Plans listed | 3 | 3 |
Listing
| Measure | MerchReel | Video company |
|---|---|---|
| Shopify category rank | #222(ahead) | #308 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 20, 2026 | Jun 3, 2026 |
| Languages | 1 | 1 |
| Developer | Chris Castle | videocompany |
FAQ
MerchReel and Video company: common questions
- Is MerchReel or Video company cheaper?
- Paid plans start at $19.95/month for MerchReel and $29/month for Video company. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MerchReel lists 5 the others don’t mention, such as Embedded videos, Multi-channel, Shoppable videos, Video templates. Video company lists 2 the others don’t mention, such as Interactive video, UGC. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for MerchReel, Oct 14, 2026 for Video company; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for MerchReel, Oct 14, 2026 for Video company. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.