MerchReel vs tengi: Product Video Scripts
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for MerchReel, Oct 13, 2026 for tengi.
The short answer
- Only tengi lists a free plan. Paid plans start at $19.95/month for MerchReel and $20/month for tengi.
- tengi lists 7 features MerchReel’s listing doesn’t mention, including AI generation, Recording tools, Social sharing.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 20 videos per month
- · 20+ lifelike AI avatars
- · AI script and captions
- · Embed on product pages
- · Vertical, square, and widescreen
Growth
- · 100 videos per month
- · 20+ lifelike AI avatars
- · AI script and captions
- · Embed on product pages
- · Vertical, square, and widescreen
Pro
- · 20+ lifelike AI avatars
- · 300 videos per month
- · AI script and captions
- · Embed on product pages
- · Vertical, square, and widescreen
free
- · A shot list for every product
- · Hook, body and close, in each script
- · No card
- · Save scripts per product film as you go
- · Three video ideas for every product
hobby
- · Cancel any time
- · Everything in Free
- · Film from a teleprompter on your phone
- · Post straight to your social media
- · Video edits for you with captions
pro
- · Add teammates and collaborators
- · Everything in hobby
- · Make up to 50 videos / month
- · Manage up to five brands
unlimited
- · Never miss a moment
- · Unlimited brands
- · Unlimited script, shot list generations
- · Unlimited video edits
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMerchReel turns your existing products into short videos. It reads each product's title, description, price, and photos, then builds a video where an AI avatar presents the item while your product images play alongside. Captions are added automatically, and each video comes in vertical, square, and widescreen sizes at once. Post them to Reels, TikTok, and Stories, or embed them on the product page.
The hardest part of a video is the ten seconds before you press record. tengi reads your catalog and writes each product shoot for you. Every element: the scripts, shots, and edits. Done for you. Hook, body, close, timed and edited to perform on social. Stop guessing at marketing that doesn't work. Use tengi to build an organic following for your brand on TikTok, Instagram, YouTube, or LinkedIn.
- Generate a video for any product with one click
- An AI avatar presents a script tailored to each product
- Your product photos appear as highlights inside every video
- Automatic captions so videos play with the sound off
- Auto-ingests your entire product catalog. Scripts and shot lists for each
- Hook, body and close, timed to perform on social and showcase your craft
- A shot list you can film in one sitting with all of your product on hand
- Film it all at once, or create a daily cadence to post organic socials daily
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MerchReel |  tengi |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MerchReel | tengi |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
MerchReel and tengi: common questions
- Is MerchReel or tengi cheaper?
- Only tengi lists a free plan. Paid plans start at $19.95/month for MerchReel and $20/month for tengi. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MerchReel lists 6 the others don’t mention, such as Embedded videos, Mobile responsive, Multi-channel, Shoppable videos. tengi lists 7 the others don’t mention, such as AI generation, Recording tools, Social sharing, UGC. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for MerchReel, Oct 13, 2026 for tengi; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for MerchReel, Oct 13, 2026 for tengi. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.