MerchReel vs Shott ‑ AI Video Creation
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 30, 2026 for MerchReel, Oct 14, 2026 for Shott.
The short answer
- Only Shott lists a free plan. Paid plans start at $19.95/month for MerchReel and $14.99/month for Shott.
- MerchReel lists 5 features Shott’s listing doesn’t mention, including Embedded videos, Mobile responsive, Multi-channel.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 20 videos per month
- · 20+ lifelike AI avatars
- · AI script and captions
- · Embed on product pages
- · Vertical, square, and widescreen
Growth
- · 100 videos per month
- · 20+ lifelike AI avatars
- · AI script and captions
- · Embed on product pages
- · Vertical, square, and widescreen
Pro
- · 20+ lifelike AI avatars
- · 300 videos per month
- · AI script and captions
- · Embed on product pages
- · Vertical, square, and widescreen
Free plan
- · 10 video generations (lifetime)
- · 20 products analyzed (lifetime)
- · 5 renders (lifetime)
Starter plan
- · 15 renders / month
- · 30 video generations / month
- · 60 products analyzed / month
Growth plan
- · 160 products analyzed / month
- · 40 renders / month
- · 80 video generations / month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMerchReel turns your existing products into short videos. It reads each product's title, description, price, and photos, then builds a video where an AI avatar presents the item while your product images play alongside. Captions are added automatically, and each video comes in vertical, square, and widescreen sizes at once. Post them to Reels, TikTok, and Stories, or embed them on the product page.
Customers expect videos these days. But creating them for each of your products is time consuming and expensive. Our AI agents analyze your product information and create beautiful videos for your products with just one click. You can then tweak the video using our editor and export the video in landscape / portrait or square aspect ratio. With this flexibility you can share your videos anywhere.
- Generate a video for any product with one click
- An AI avatar presents a script tailored to each product
- Your product photos appear as highlights inside every video
- Automatic captions so videos play with the sound off
- Product page to video with just one click.
- AI agents design your video, select the music and narrate your video
- Render your videos in any aspect ratio, share everywhere.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MerchReel |  Shott |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MerchReel | Shott |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 4 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
MerchReel and Shott: common questions
- Is MerchReel or Shott cheaper?
- Only Shott lists a free plan. Paid plans start at $19.95/month for MerchReel and $14.99/month for Shott. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MerchReel lists 5 the others don’t mention, such as Embedded videos, Mobile responsive, Multi-channel, Shoppable videos. Shott lists 4 the others don’t mention, such as Carousels, UGC, Video background, Video editing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 30, 2026 for MerchReel, Oct 14, 2026 for Shott; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 30, 2026 for MerchReel, Oct 14, 2026 for Shott. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.