MerchReel vs Shoppable Videos UGC ‑ ReelTok
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 30, 2026 for MerchReel, Oct 13, 2026 for Shoppable Videos UGC.
The short answer
- Paid plans start at $19.95/month for MerchReel and $9.99/month for Shoppable Videos UGC.
- Shoppable Videos UGC lists 13 features MerchReel’s listing doesn’t mention, including Add to cart, Analytics, Autoplay.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 20 videos per month
- · 20+ lifelike AI avatars
- · AI script and captions
- · Embed on product pages
- · Vertical, square, and widescreen
Growth
- · 100 videos per month
- · 20+ lifelike AI avatars
- · AI script and captions
- · Embed on product pages
- · Vertical, square, and widescreen
Pro
- · 20+ lifelike AI avatars
- · 300 videos per month
- · AI script and captions
- · Embed on product pages
- · Vertical, square, and widescreen
STARTER
- · 30,000 impressions per month
- · Analytics for conversions and engagement
- · Unlimited shoppable videos placements
GROWTH
- · 100,000 impressions per month
- · Sell multiple products per video
- · Shoppable videos customizations
SCALE
- · 500,000 impressions per month
- · Data analytics request
- · Dedicated 1:1 Slack support channel
- · Request new features
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMerchReel turns your existing products into short videos. It reads each product's title, description, price, and photos, then builds a video where an AI avatar presents the item while your product images play alongside. Captions are added automatically, and each video comes in vertical, square, and widescreen sizes at once. Post them to Reels, TikTok, and Stories, or embed them on the product page.
ReelTok lets you add shoppable videos and reels to your Shopify store so customers can watch and purchase products directly from video content. Upload your own UGC or generate product videos using AI Studio with AI avatars, voiceover, and automated scripts. Videos are optimized for fast loading and work across product pages, collections, and landing pages.
- Generate a video for any product with one click
- An AI avatar presents a script tailored to each product
- Your product photos appear as highlights inside every video
- Automatic captions so videos play with the sound off
- Well-known shoppable videos formats: IG Stories, Reel Carousel, Floating Reels
- Smart shoppable videos: reduce page load time, preserve video quality
- Measure shoppable videos conversions & engagement data with analytics dashboard
- Easily import/upload videos from DropBox, Drive or directly from your devices
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MerchReel |  Shoppable Videos UGC |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MerchReel | Shoppable Videos UGC |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 36 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MerchReel | Shoppable Videos UGC |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $19.95/month | $9.99/month(ahead) |
| Longest free trial | 7 days | 14 days |
| Plans listed | 3 | 3 |
Listing
| Measure | MerchReel | Shoppable Videos UGC |
|---|---|---|
| Shopify category rank | #220 | #79(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 20, 2026 | Apr 8, 2024 |
| Languages | 1 | 1 |
| Developer | Chris Castle | Stoic Labs |
FAQ
MerchReel and Shoppable Videos UGC: common questions
- Is MerchReel or Shoppable Videos UGC cheaper?
- Paid plans start at $19.95/month for MerchReel and $9.99/month for Shoppable Videos UGC. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MerchReel lists 2 the others don’t mention, such as Multi-channel, Video templates. Shoppable Videos UGC lists 13 the others don’t mention, such as Add to cart, Analytics, Autoplay, Carousels. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 30, 2026 for MerchReel, Oct 13, 2026 for Shoppable Videos UGC; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 30, 2026 for MerchReel, Oct 13, 2026 for Shoppable Videos UGC. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.