Merch ‑ Shop The Look vs Byte Lookbook & Shop The Look
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for Merch, Nov 8, 2026 for Byte Lookbook & Shop The Look.
The short answer
- On the Shopify App Store: Merch 5.0 from 1 reviews and Byte Lookbook & Shop The Look 5.0 from 117 reviews.
- Both list a free plan. Paid plans start at $49/month for Merch and $19/month for Byte Lookbook & Shop The Look.
- Byte Lookbook & Shop The Look lists 14 features Merch’s listing doesn’t mention, including Carousel, Cart upsell, Checkout upsell.
Head to head
Beautiful get the look of related products upsell
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 25 hand-built looks included
- · 3 AI-generated look included
- · Built-in widget analytics
- · Exact and similar catalog matches
- · In-widget add to cart
- · Live storefront teaser look
Starter
- · 25 hand-built looks included
- · 50 AI-generated look included
- · Always fresh looks, aligned to catalogue
- · Built-in widget analytics
- · Exact and similar catalog matches
- · In-widget add to cart
Starter Plus
- · 100 AI-generated look included
- · 25 hand-built looks included
- · Always fresh looks, aligned to catalogue
- · Built-in widget analytics
- · Exact and similar catalog matches
- · In-widget add to cart
Growth
- · 200 AI-generated look included
- · 25 hand-built looks included
- · Always fresh looks, aligned to catalogue
- · Built-in widget analytics
- · Exact and similar catalog matches
- · In-widget add to cart
Free
- · Create 1 Lookbook
- · Image Uploads
- · Multiple Designs
- · No brandmark
- · Product, cart, collection page upsell
Growth
- · Advanced Analytics
- · All in Free Plan
- · Custom Unique Designs
- · Email & 24/7 Live Chat Support
- · Onboarding and setup call
- · Unlimited Lookbooks
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShop The Look turns each product page into a shoppable outfit. It uses AI to detect every item a model is wearing in your photos, then matches each one to your own catalog. Exact matches link to the product; when there is none, shoppers see the closest items you sell. They add pieces to the cart from the product page, choosing size and color in place.
Shoppers expect a seamless shopping experience. Upsell to your customers through curated lookbook carousel,image hotspots and image gallery offers. Showcase exact lookbook from product page or offer complementary products a la complete the look style.
- Finds every item the model is wearing in your product photos
- Matches each item to exact or similar products from your catalog
- Lets shoppers add the whole look to the cart from the product page
- Asks shoppers for size and color in the widget before adding to cart
- Build multiple lookbooks & product bundles that match your brand guidelines
- Use lookbook formats from a premade templates library that convert to sales
- In one click, add the full shoppable lookbook to the cart
- Offer discounts: Motivate bundle upsells & loobooks to increase AOV
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Merch |  Byte Lookbook & Shop The Look |
|---|---|---|
| Detected stores | Not published | 450 |
| Net store change, 28 days | 0 | −10 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | 29% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Merch | Byte Lookbook & Shop The Look |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 117(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Merch | Byte Lookbook & Shop The Look |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $49/month | $19/month(ahead) |
| Longest free trial | Not listed | 7 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Merch | Byte Lookbook & Shop The Look |
|---|---|---|
| Shopify category rank | #449 | #29 |
| Shopify App Charts | Not on this week’s charts | #18 in Image gallery |
| Built for Shopify | No | Yes |
| Launched | Jun 25, 2026 | Nov 20, 2017 |
| Languages | 1 | 4 |
| Developer | Merchentia App Studio | Byte Commerce UG |
FAQ
Merch and Byte Lookbook & Shop The Look: common questions
- Is Merch or Byte Lookbook & Shop The Look cheaper?
- Both list a free plan. Paid plans start at $49/month for Merch and $19/month for Byte Lookbook & Shop The Look. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Merch or Byte Lookbook & Shop The Look?
- On the Shopify App Store: Merch 5.0 from 1 reviews and Byte Lookbook & Shop The Look 5.0 from 117 reviews.
- What features does each app list that the other doesn’t?
- Merch lists 4 the others don’t mention, such as AI recommendations, Click-through rates, Funnel performance, Recommendation performance. Byte Lookbook & Shop The Look lists 14 the others don’t mention, such as Carousel, Cart upsell, Checkout upsell, Custom CSS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for Merch, Nov 8, 2026 for Byte Lookbook & Shop The Look; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for Merch, Nov 8, 2026 for Byte Lookbook & Shop The Look. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.