Merch ‑ Infinite Scroll vs Ex Infinite Scroll to Top
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for Merch, Sep 14, 2026 for Ex Infinite Scroll to Top.
The short answer
- On the Shopify App Store: Merch 5.0 from 1 reviews and Ex Infinite Scroll to Top 4.5 from 66 reviews.
- Only Ex Infinite Scroll to Top lists a free plan. Paid plans start at $1.99/month for Merch and $3.99/month for Ex Infinite Scroll to Top.
- Merch lists 2 features Ex Infinite Scroll to Top’s listing doesn’t mention, including Infinite scroll, Scroll to top.
Head to head
Infinite Scroll & Load More Button for Collection Page
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Unlimited Usage
- · 15 languages, SEO-safe, no code
- · 20+ loading animations
- · Collections, search & blog pages
- · Hybrid auto-load + button mode
- · Infinite scroll & Load More
- · Progress bar + item count
Free
- · 20 Infinite Scrolling & Load More Button
- · Access all core plan features
- · Available free for all plans
- · Choose & Upload Custom Infinite Icon
- · Delicated Chat Support
- · Set & Customize Back to Top Button
Core
- · 1 Infinite Scroll Styles
- · 1 Load More Button Designs
- · 1 Loading Shape Animations Scroll
- · Delicated Chat Support
- · Everything in Free plan included
- · Set & Customize Back to Top Button
Spark
- · 8+ Infinite Scroll Styles
- · 8+ Load More Button Designs
- · 8+ Loading Animations
- · Add message text for start load & end
- · Customizeable settings for buttons
- · Dedicated one-on-one support
Boost
- · Access all future templates & updates
- · Custom styling to match your theme
- · Early access to new designs
- · Everything in Spark plan included
- · Full app feature access
- · Make fully compatibale with your store
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePage-by-page pagination makes shoppers click "Next" to see more. This app loads the next products automatically as they scroll — or behind a "Load more" button — on collection, search, and blog pages. Configure it in the theme editor with no code: scroll or button mode, 20+ loading animations, progress bar, scroll-to-top, and scroll-position memory.
Extendons Infinite Scroll App replaces traditional pagination with infinite scroll, auto-loading more products as customers browse. Choose options like smooth AJAX loading, customizable “Load More” and “Back to Top” buttons, and mobile optimization. All features are customizable, with rules for where infinite scroll appears—by collection page.
- Infinite scroll, a Load more button, or a hybrid of both — your choice
- Works on collection, search, and blog pages — toggle each on or off
- 20+ loading animations, or upload your own image or GIF
- Progress bar, scroll-to-top, and scroll-position memory
- Customize Load More, Back to Top Show Less
- Customize Buttons Styles
- Choose pagination style as Infinite scroll or Load more button
- Restrict or set how many products are loaded for better optimization.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Merch |  Ex Infinite Scroll to Top |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Merch | Ex Infinite Scroll to Top |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.5 ★ |
| App Store reviews | 1 | 66(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Merch | Ex Infinite Scroll to Top |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $1.99/month(ahead) | $3.99/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Merch | Ex Infinite Scroll to Top |
|---|---|---|
| Shopify category rank | #134 | #22 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | Jun 16, 2026 | Feb 16, 2021 |
| Languages | 1 | 1 |
| Developer | Merchentia App Studio | Extendons |
FAQ
Merch and Ex Infinite Scroll to Top: common questions
- Is Merch or Ex Infinite Scroll to Top cheaper?
- Only Ex Infinite Scroll to Top lists a free plan. Paid plans start at $1.99/month for Merch and $3.99/month for Ex Infinite Scroll to Top. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Merch or Ex Infinite Scroll to Top?
- On the Shopify App Store: Merch 5.0 from 1 reviews and Ex Infinite Scroll to Top 4.5 from 66 reviews.
- What features does each app list that the other doesn’t?
- Merch lists 2 the others don’t mention, such as Infinite scroll, Scroll to top. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for Merch, Sep 14, 2026 for Ex Infinite Scroll to Top; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for Merch, Sep 14, 2026 for Ex Infinite Scroll to Top. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.