MerchantFlow: Profit Analytics vs Vardagligt
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 29, 2026 for MerchantFlow, Nov 9, 2026 for Vardagligt.
The short answer
- On the Shopify App Store: MerchantFlow 5.0 from 5 reviews and Vardagligt 5.0 from 1 reviews.
- Only Vardagligt lists a free plan. Paid plans start at $49/month for MerchantFlow and $49/month for Vardagligt.
- MerchantFlow lists 10 features Vardagligt’s listing doesn’t mention, including AI insights, Benchmarking, Cohort analysis.
Head to head
- Sweden
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 1,000 orders/mo + 90-day history
- · All 4 ad platforms
- · Auto COGS sync from Shopify
- · Claude + ChatGPT MCP - 90-day history
- · Daily email summary+ 3PL integration
- · Editable North Star: 8 detailed KPIs
Pro
- · 1 store + 3 team seats
- · 5,000 orders/mo + priority support
- · Anomaly alerts
- · Claude + ChatGPT MCP - 12-month history
- · Custom + scheduled reports (weekly)
- · Everything in Starter, plus:
Plus
- · 25,000 orders/mo + unlimited history
- · 5 stores, 10 team seats
- · Claude + ChatGPT MCP - unlimited history
- · Everything in Pro, plus:
- · Flow AI assistant - 2M tokens/mo
- · North Star: up to 16 detailed KPIs
Free plan
- · Channel attribution overview
- · Order dashboard with ROAS & POAS
- · Unlimited order & profit analytics
Starter
- · 2 Shopping feeds (up to 10 000 products)
- · Up to 500 tracked orders
Growth
- · 5 Shopping feeds (up to 20 000 products)
- · Up to 3 000 tracked orders
Scale
- · 3 000+ Tracked orders
- · 8 Shopping Feeds (up to 50 000 products)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google, Meta, TikTok, and Snapchat ads so total ad spend pulls from each platform and blended ROAS reflects every dollar spent, including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Reconcile against your bank balance to catch untracked expenses.
Vardagligt Analytics helps merchants measure true profit from ads, not just revenue. See sales, ad spend, ROAS, and POAS in one dashboard. Attribute orders to channels and include product costs, fees, and fixed costs in your margin. Pixel tracking for Meta, Google Ads, and TikTok sends server-side purchase events for accurate post-checkout attribution.
- Live P&L dashboard combining Shopify revenue, COGS and all ad platforms.
- Product-level profit tracking with COGS and ad spend attribution.
- Connect Claude, Cursor and other AI tools via MCP for live store insights.
- Bank balance reconciliation to catch untracked expenses.
- Profit analytics with ROAS and POAS from sales, ad spend, and costs
- Order attribution that shows which ad channels drive revenue and margin
- Pixel tracking for Meta, Google Ads, and TikTok with server-side events
- Affiliate marketing to generate sales through partners with tracked results
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MerchantFlow |  Vardagligt |
|---|---|---|
| Detected stores | Not published | 34 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Home & Garden, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Not published | Sweden |
Reviews
| Measure | MerchantFlow | Vardagligt |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 5(ahead) | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MerchantFlow | Vardagligt |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $49/month | $49/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | 4 |
Listing
| Measure | MerchantFlow | Vardagligt |
|---|---|---|
| Shopify category rank | #231 | #208(ahead) |
| Shopify App Charts | Not on this week’s charts | #15 on Rookies in Analytics |
| Built for Shopify | No | No |
| Launched | May 6, 2026 | Aug 3, 2026 |
| Languages | 1 | 1 |
| Developer | MerchantFlow | Vardagligt AB |
FAQ
MerchantFlow and Vardagligt: common questions
- Is MerchantFlow or Vardagligt cheaper?
- Only Vardagligt lists a free plan. Paid plans start at $49/month for MerchantFlow and $49/month for Vardagligt. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, MerchantFlow or Vardagligt?
- On the Shopify App Store: MerchantFlow 5.0 from 5 reviews and Vardagligt 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- MerchantFlow lists 10 the others don’t mention, such as AI insights, Benchmarking, Cohort analysis, Custom reports. Vardagligt lists 5 the others don’t mention, such as Activity tracking, Checkout analytics, Event tracking, Funnel analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 29, 2026 for MerchantFlow, Nov 9, 2026 for Vardagligt; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 29, 2026 for MerchantFlow, Nov 9, 2026 for Vardagligt. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.