MerchantFlow: Profit Analytics vs TP: True Profit Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 29, 2026 for MerchantFlow, Nov 3, 2026 for TP.
The short answer
- On the Shopify App Store: MerchantFlow 5.0 from 5 reviews and TP 4.9 from 1,403 reviews.
- Paid plans start at $49/month for MerchantFlow and $35/month for TP.
- TP lists 24 features MerchantFlow’s listing doesn’t mention, including Abandoned cart, Checkout analytics, COGS tracking.
Head to head
Profit Calculator+Profit Tracker+Profit Loss+Net Profit & COGS
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 1,000 orders/mo + 90-day history
- · All 4 ad platforms
- · Auto COGS sync from Shopify
- · Claude + ChatGPT MCP - 90-day history
- · Daily email summary+ 3PL integration
- · Editable North Star: 8 detailed KPIs
Pro
- · 1 store + 3 team seats
- · 5,000 orders/mo + priority support
- · Anomaly alerts
- · Claude + ChatGPT MCP - 12-month history
- · Custom + scheduled reports (weekly)
- · Everything in Starter, plus:
Plus
- · 25,000 orders/mo + unlimited history
- · 5 stores, 10 team seats
- · Claude + ChatGPT MCP - unlimited history
- · Everything in Pro, plus:
- · Flow AI assistant - 2M tokens/mo
- · North Star: up to 16 detailed KPIs
Basic
- · 300 orders/month
- · Custom Costs
- · Customer Lifetime Value
- · Quantity-based COGS
- · Realtime Profit Dashboard
- · Weight-based Shipping Cost
Advanced
- · 600 orders/month
- · All in Basic Plan
- · Bundling Insights
- · Customize Email Report
- · P&L Report
- · Product Analytics
Ultimate
- · 1500 orders/month
- · Ad Sync Custom Rules
- · All in Advanced Plan
- · Unlimited COGS Zones
Enterprise
- · 3500 orders/month
- · Access to all features
- · Marketing Attribution
- · Prioritized support
- · Unlimited Team members
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google, Meta, TikTok, and Snapchat ads so total ad spend pulls from each platform and blended ROAS reflects every dollar spent, including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Reconcile against your bank balance to catch untracked expenses.
TrueProfit is a Net Profit Analytics platform that lives up to its name - showing you your store’s true profit, in real-time and on autopilot. See the big picture, with a direct focus on the ultimate metric: Net Profit. Say goodbye to outdated spreadsheets. All your data is gathered, calculated, and analyzed in one place.
- Live P&L dashboard combining Shopify revenue, COGS and all ad platforms.
- Product-level profit tracking with COGS and ad spend attribution.
- Connect Claude, Cursor and other AI tools via MCP for live store insights.
- Bank balance reconciliation to catch untracked expenses.
- Net Profit tracker: Know your financial health with a real-time Profit Dashboard
- Auto-track all costs: COGS, shipping cost, transaction fee, taxes, custom costs
- Real-time sync ad spends from Facebook, Google, TikTok, Bing, Snapchat, Amazon.
- Product Analytics & Marketing Attribution: Product-level & ad-level Net profit.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MerchantFlow |  TP |
|---|---|---|
| Detected stores | Not published | 2,017 |
| Net store change, 28 days | 0 | −16 |
| Stores added, 28 days | Not enough data | 35 |
| Big-brand share | Not enough data | 15% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | MerchantFlow | TP |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.9 ★ |
| App Store reviews | 5 | 1,403(ahead) |
| New reviews, 28 days | Not enough data | 17 |
| Reviewers a year or more in | Not enough data | 8% |
Pricing
| Measure | MerchantFlow | TP |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $49/month | $35/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | MerchantFlow | TP |
|---|---|---|
| Shopify category rank | #237 | #23(ahead) |
| Shopify App Charts | Not on this week’s charts | #9 in Analytics |
| Built for Shopify | No | No |
| Launched | May 6, 2026 | Jul 31, 2019 |
| Languages | 1 | 2 |
| Developer | MerchantFlow | TrueProfit Real-time Profit & LTV tracking |
FAQ
MerchantFlow and TP: common questions
- Is MerchantFlow or TP cheaper?
- Paid plans start at $49/month for MerchantFlow and $35/month for TP. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, MerchantFlow or TP?
- On the Shopify App Store: MerchantFlow 5.0 from 5 reviews and TP 4.9 from 1,403 reviews.
- What features does each app list that the other doesn’t?
- MerchantFlow lists 5 the others don’t mention, such as AI insights, Benchmarking, GDPR compliance, Loyalty analysis. TP lists 24 the others don’t mention, such as Abandoned cart, Checkout analytics, COGS tracking, Custom reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 29, 2026 for MerchantFlow, Nov 3, 2026 for TP; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 29, 2026 for MerchantFlow, Nov 3, 2026 for TP. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.