MerchantFlow: Profit Analytics vs Selixer: Profit OS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 29, 2026 for MerchantFlow, Nov 9, 2026 for Selixer.
The short answer
- On the Shopify App Store: MerchantFlow 5.0 from 5 reviews and Selixer 5.0 from 2 reviews.
- Paid plans start at $49/month for MerchantFlow and $149/month for Selixer.
- Selixer lists 6 features MerchantFlow’s listing doesn’t mention, including Activity tracking, Checkout analytics, Event tracking.
Head to head
- United Arab Emirates
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 1,000 orders/mo + 90-day history
- · All 4 ad platforms
- · Auto COGS sync from Shopify
- · Claude + ChatGPT MCP - 90-day history
- · Daily email summary+ 3PL integration
- · Editable North Star: 8 detailed KPIs
Pro
- · 1 store + 3 team seats
- · 5,000 orders/mo + priority support
- · Anomaly alerts
- · Claude + ChatGPT MCP - 12-month history
- · Custom + scheduled reports (weekly)
- · Everything in Starter, plus:
Plus
- · 25,000 orders/mo + unlimited history
- · 5 stores, 10 team seats
- · Claude + ChatGPT MCP - unlimited history
- · Everything in Pro, plus:
- · Flow AI assistant - 2M tokens/mo
- · North Star: up to 16 detailed KPIs
Essence
- · 1 year of historical data
- · 2 user seats, 1 ad platform
- · 500 AI credits, top-ups from $25
- · Ad dashboard, campaigns & trends
- · Inventory health score
- · Site Speed Analyzer
Catalyst
- · 2,000 AI credits, top-ups from $25
- · 4 seats, 2 ad platforms, no date cap
- · Email 50k/mo + branded invoices
- · Everything in Essence, plus:
- · Full True Profit waterfall
- · POAS, CAC & product-level ad revenue
Aether
- · 3,000 AI credits, top-ups from $25
- · 8 seats, 3 ad platforms
- · All 10 profit-leak detectors
- · Automations + 200k emails/month
- · Demand forecast & return on inventory
- · Everything in Catalyst, plus:
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google, Meta, TikTok, and Snapchat ads so total ad spend pulls from each platform and blended ROAS reflects every dollar spent, including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Reconcile against your bank balance to catch untracked expenses.
Selixer is a profit operating system for Shopify fashion brands. It analyses your store, finds the problems costing you money, and gives you the tools to fix them. See true profit by product, order, customer and ad campaign. Catch leaks like dead stock, high-return SKUs, refund spikes and money-losing ads.
- Live P&L dashboard combining Shopify revenue, COGS and all ad platforms.
- Product-level profit tracking with COGS and ad spend attribution.
- Connect Claude, Cursor and other AI tools via MCP for live store insights.
- Bank balance reconciliation to catch untracked expenses.
- Real profit dashboard: See profit automatically after ads, COGS, and fees.
- Product economics: Track margin by SKU to spot winners & bleeders quickly.
- Profit-aware ads: See true profit per campaign to catch money-losing ads.
- Profit leak detection: Auto-flag stockouts, discounts impact & refund spikes.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MerchantFlow |  Selixer |
|---|---|---|
| Detected stores | Not published | 1 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories |
| Top store countries | Not published | United Arab Emirates |
Reviews
| Measure | MerchantFlow | Selixer |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 5(ahead) | 2 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MerchantFlow | Selixer |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $49/month(ahead) | $149/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 3 |
Listing
| Measure | MerchantFlow | Selixer |
|---|---|---|
| Shopify category rank | #231(ahead) | #680 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 6, 2026 | May 19, 2026 |
| Languages | 1 | 1 |
| Developer | MerchantFlow | Akaame Export Private Limited |
FAQ
MerchantFlow and Selixer: common questions
- Is MerchantFlow or Selixer cheaper?
- Paid plans start at $49/month for MerchantFlow and $149/month for Selixer. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, MerchantFlow or Selixer?
- On the Shopify App Store: MerchantFlow 5.0 from 5 reviews and Selixer 5.0 from 2 reviews.
- What features does each app list that the other doesn’t?
- MerchantFlow lists 4 the others don’t mention, such as Benchmarking, Custom reports, Notifications, Real-time tracking. Selixer lists 6 the others don’t mention, such as Activity tracking, Checkout analytics, Event tracking, Forecasting. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 29, 2026 for MerchantFlow, Nov 9, 2026 for Selixer; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 29, 2026 for MerchantFlow, Nov 9, 2026 for Selixer. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.