MerchantFlow: Profit Analytics vs Scaliente
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 29, 2026 for MerchantFlow, Nov 9, 2026 for Scaliente.
The short answer
- On the Shopify App Store: MerchantFlow 5.0 from 5 reviews and Scaliente 5.0 from 1 reviews.
- Only Scaliente lists a free plan. Paid plans start at $49/month for MerchantFlow and $89/month for Scaliente.
- MerchantFlow lists 10 features Scaliente’s listing doesn’t mention, including AI insights, Benchmarking, Cohort analysis.
Head to head
- France
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 1,000 orders/mo + 90-day history
- · All 4 ad platforms
- · Auto COGS sync from Shopify
- · Claude + ChatGPT MCP - 90-day history
- · Daily email summary+ 3PL integration
- · Editable North Star: 8 detailed KPIs
Pro
- · 1 store + 3 team seats
- · 5,000 orders/mo + priority support
- · Anomaly alerts
- · Claude + ChatGPT MCP - 12-month history
- · Custom + scheduled reports (weekly)
- · Everything in Starter, plus:
Plus
- · 25,000 orders/mo + unlimited history
- · 5 stores, 10 team seats
- · Claude + ChatGPT MCP - unlimited history
- · Everything in Pro, plus:
- · Flow AI assistant - 2M tokens/mo
- · North Star: up to 16 detailed KPIs
Discovery
- · 1 ad platform (Meta, Google)
- · 1 shop
- · 30 days of history
- · Up to 20 orders/month
Starter
- · 1 shop
- · All 5 ad platforms synced
- · CSV & PDF export
- · Unlimited history
- · Up to 300 orders/month
Growth
- · All 5 ad platforms synced
- · Meta creative & campaign analysis
- · Multi-shop profit consolidation
- · Priority support
- · Up to 1,500 orders/month
- · Up to 3 shops
Scale
- · Meta creative & campaign analysis
- · Multi-currency conversion
- · Priority support
- · Unlimited orders
- · Up to 5 shops
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google, Meta, TikTok, and Snapchat ads so total ad spend pulls from each platform and blended ROAS reflects every dollar spent, including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Reconcile against your bank balance to catch untracked expenses.
Stop guessing your margins. Scaliente syncs your Shopify orders with ad spend from Meta, Google, TikTok, Pinterest, and Snapchat — then deducts COGS, transaction fees, shipping, and expenses to show your true net profit. - Spot money-losing products. - Track ROAS per campaign. - One subscription covers all your shops - No per-store fees, no overage charges. - Automatic currency conversion.
- Live P&L dashboard combining Shopify revenue, COGS and all ad platforms.
- Product-level profit tracking with COGS and ad spend attribution.
- Connect Claude, Cursor and other AI tools via MCP for live store insights.
- Bank balance reconciliation to catch untracked expenses.
- Real-time Net Profit Dashboard
- Sync Meta, Google Ads, Pinterest, Tiktok Ads, Snapchat Spend
- Track COGS & Shipping Costs
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MerchantFlow |  Scaliente |
|---|---|---|
| Detected stores | Not published | 15 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Food, Beverages & Tobacco, Health & Beauty |
| Top store countries | Not published | France |
Reviews
| Measure | MerchantFlow | Scaliente |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 5(ahead) | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MerchantFlow | Scaliente |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $49/month(ahead) | $89/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | 4 |
Listing
| Measure | MerchantFlow | Scaliente |
|---|---|---|
| Shopify category rank | #231(ahead) | #343 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 6, 2026 | Jan 23, 2026 |
| Languages | 1 | 2 |
| Developer | MerchantFlow | Scaliente |
FAQ
MerchantFlow and Scaliente: common questions
- Is MerchantFlow or Scaliente cheaper?
- Only Scaliente lists a free plan. Paid plans start at $49/month for MerchantFlow and $89/month for Scaliente. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, MerchantFlow or Scaliente?
- On the Shopify App Store: MerchantFlow 5.0 from 5 reviews and Scaliente 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- MerchantFlow lists 10 the others don’t mention, such as AI insights, Benchmarking, Cohort analysis, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 29, 2026 for MerchantFlow, Nov 9, 2026 for Scaliente; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 29, 2026 for MerchantFlow, Nov 9, 2026 for Scaliente. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.