MerchantFlow: Profit Analytics vs RabbitROI: COD Form & Profit
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 29, 2026 for MerchantFlow, Nov 7, 2026 for RabbitROI.
The short answer
- On the Shopify App Store: MerchantFlow 5.0 from 5 reviews and RabbitROI 5.0 from 5 reviews.
- Paid plans start at $49/month for MerchantFlow and $8/month for RabbitROI.
- MerchantFlow lists 7 features RabbitROI’s listing doesn’t mention, including AI insights, Benchmarking, Cohort analysis.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 1,000 orders/mo + 90-day history
- · All 4 ad platforms
- · Auto COGS sync from Shopify
- · Claude + ChatGPT MCP - 90-day history
- · Daily email summary+ 3PL integration
- · Editable North Star: 8 detailed KPIs
Pro
- · 1 store + 3 team seats
- · 5,000 orders/mo + priority support
- · Anomaly alerts
- · Claude + ChatGPT MCP - 12-month history
- · Custom + scheduled reports (weekly)
- · Everything in Starter, plus:
Plus
- · 25,000 orders/mo + unlimited history
- · 5 stores, 10 team seats
- · Claude + ChatGPT MCP - unlimited history
- · Everything in Pro, plus:
- · Flow AI assistant - 2M tokens/mo
- · North Star: up to 16 detailed KPIs
Free
- · 70 new orders per month
- · Email support
- · Live courier delivery status
- · Meta and TikTok ad spend tracking
- · One-page COD checkout form
- · Profit after ad spend, COGS and fees
Basic
- · 1,000 new orders per month
- · 3 months of past orders included
- · Live courier delivery status
- · Meta and TikTok ad spend tracking
- · One-page COD checkout form
- · Profit after ad spend, COGS and fees
Growth
- · 5,000 new orders per month
- · 6 months of past orders included
- · Live courier delivery status
- · Meta and TikTok ad spend tracking
- · One-page COD checkout form
- · Profit after ad spend, COGS and fees
Unlimited
- · 12 months of past orders included
- · Live courier delivery status
- · Meta and TikTok ad spend tracking
- · One-page COD checkout form
- · Profit after ad spend, COGS and fees
- · Return risk and RTO reporting
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google, Meta, TikTok, and Snapchat ads so total ad spend pulls from each platform and blended ROAS reflects every dollar spent, including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Reconcile against your bank balance to catch untracked expenses.
RabbitROI is a cash on delivery (COD) order form and profit tracker for Shopify stores. Shoppers order on a one-page form with your own fields, a city dropdown, quantity offers, bundles and upsells. Every COD order is then tracked with Leopards, TCS, PostEx and other couriers, and each customer gets a delivery rating, so you can confirm risky orders before they turn into RTO.
- Live P&L dashboard combining Shopify revenue, COGS and all ad platforms.
- Product-level profit tracking with COGS and ad spend attribution.
- Connect Claude, Cursor and other AI tools via MCP for live store insights.
- Bank balance reconciliation to catch untracked expenses.
- Profit per order, product and campaign, after ad spend, cost, shipping and fees
- Meta and TikTok ad spend matched to the Shopify orders it actually produced
- A one-page cash-on-delivery order form that replaces checkout on your storefron
- Upsells and pop-up offers that raise the value of each order
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MerchantFlow |  RabbitROI |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MerchantFlow | RabbitROI |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 5 | 5 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MerchantFlow | RabbitROI |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $49/month | $8/month(ahead) |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | 4 |
Listing
| Measure | MerchantFlow | RabbitROI |
|---|---|---|
| Shopify category rank | #239 | #88(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 6, 2026 | Sep 21, 2026 |
| Languages | 1 | 3 |
| Developer | MerchantFlow | Tele Sky Shop |
FAQ
MerchantFlow and RabbitROI: common questions
- Is MerchantFlow or RabbitROI cheaper?
- Paid plans start at $49/month for MerchantFlow and $8/month for RabbitROI. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, MerchantFlow or RabbitROI?
- On the Shopify App Store: MerchantFlow 5.0 from 5 reviews and RabbitROI 5.0 from 5 reviews.
- What features does each app list that the other doesn’t?
- MerchantFlow lists 7 the others don’t mention, such as AI insights, Benchmarking, Cohort analysis, Custom dashboards. RabbitROI lists 5 the others don’t mention, such as Abandoned cart, Checkout analytics, Event tracking, Funnel analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 29, 2026 for MerchantFlow, Nov 7, 2026 for RabbitROI; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 29, 2026 for MerchantFlow, Nov 7, 2026 for RabbitROI. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.