MerchantFlow: Profit Analytics vs ProfitOne: Profit Tracker P&L
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 29, 2026 for MerchantFlow, Oct 13, 2026 for ProfitOne.
The short answer
- On the Shopify App Store: MerchantFlow 5.0 from 5 reviews and ProfitOne 5.0 from 4 reviews.
- Paid plans start at $49/month for MerchantFlow and $15/month for ProfitOne.
- MerchantFlow lists 5 features ProfitOne’s listing doesn’t mention, including Cohort analysis, Custom reports, GDPR compliance.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 1,000 orders/mo + 90-day history
- · All 4 ad platforms
- · Auto COGS sync from Shopify
- · Claude + ChatGPT MCP - 90-day history
- · Daily email summary+ 3PL integration
- · Editable North Star: 8 detailed KPIs
Pro
- · 1 store + 3 team seats
- · 5,000 orders/mo + priority support
- · Anomaly alerts
- · Claude + ChatGPT MCP - 12-month history
- · Custom + scheduled reports (weekly)
- · Everything in Starter, plus:
Plus
- · 25,000 orders/mo + unlimited history
- · 5 stores, 10 team seats
- · Claude + ChatGPT MCP - unlimited history
- · Everything in Pro, plus:
- · Flow AI assistant - 2M tokens/mo
- · North Star: up to 16 detailed KPIs
Basic
- · 1 ad account per platform
- · 500 Orders/Month
- · 7-day free trial
- · Automated shipping & refund sync
- · Blended ROAS & MER tracking
- · Custom COGS & gateway fee rules
Growth
- · 7-day free trial
- · All Basic plan features
- · Dynamic break-even calculations
- · Global tax & EU VAT profiles
- · In-depth campaign ROAS & POAS
- · Multi-channel ad spend sync
Pro
- · 4-tier contribution margin waterfall
- · 7-day free trial
- · All Growth plan features
- · Export P&L reports to CSV
- · Product & variant profit analytics
- · SKU margin & return matrix
Enterprise
- · 7-day free trial
- · All Pro plan features
- · Automated profit anomaly alerts
- · Custom metric & expense rules
- · Customer retention & cohort LTV
- · Multi-store consolidated P&L rollup
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google, Meta, TikTok, and Snapchat ads so total ad spend pulls from each platform and blended ROAS reflects every dollar spent, including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Reconcile against your bank balance to catch untracked expenses.
ProfitOne tracks your true net profit in real time by combining Shopify sales, COGS, shipping, payment gateway fees, and multi-platform ad spend into one clear live dashboard. Auto-sync spend from Meta, Google, TikTok, and Snapchat for true ROAS, POAS, and blended MER. Detect unprofitable products, prevent margin leaks from returns, and calculate taxes accurately including EU/UK VAT, GST, and US sales tax.
- Live P&L dashboard combining Shopify revenue, COGS and all ad platforms.
- Product-level profit tracking with COGS and ad spend attribution.
- Connect Claude, Cursor and other AI tools via MCP for live store insights.
- Bank balance reconciliation to catch untracked expenses.
- Track real-time profit by product, day, or marketing channel
- Auto-sync cost, shipping, and ad spend to avoid manual spreadsheets
- Optimize ad spend with insights on ROAS, CPC, and Net Profit per channel
- Access all profit and ad insights anytime with your computer or mobile phone
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MerchantFlow |  ProfitOne |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MerchantFlow | ProfitOne |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 5(ahead) | 4 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MerchantFlow | ProfitOne |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $49/month | $15/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 3 | 4 |
Listing
| Measure | MerchantFlow | ProfitOne |
|---|---|---|
| Shopify category rank | #237(ahead) | #634 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 6, 2026 | Jul 4, 2025 |
| Languages | 1 | 1 |
| Developer | MerchantFlow | ProfitOne |
FAQ
MerchantFlow and ProfitOne: common questions
- Is MerchantFlow or ProfitOne cheaper?
- Paid plans start at $49/month for MerchantFlow and $15/month for ProfitOne. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, MerchantFlow or ProfitOne?
- On the Shopify App Store: MerchantFlow 5.0 from 5 reviews and ProfitOne 5.0 from 4 reviews.
- What features does each app list that the other doesn’t?
- MerchantFlow lists 5 the others don’t mention, such as Cohort analysis, Custom reports, GDPR compliance, Marketing attribution. ProfitOne lists 3 the others don’t mention, such as Activity tracking, Multi-store reports, Segmentation. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 29, 2026 for MerchantFlow, Oct 13, 2026 for ProfitOne; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 29, 2026 for MerchantFlow, Oct 13, 2026 for ProfitOne. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.