MerchantFlow: Profit Analytics vs Open ROAS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 29, 2026 for MerchantFlow, Nov 9, 2026 for Open ROAS.
The short answer
- Only Open ROAS lists a free plan. Paid plans start at $49/month for MerchantFlow and $49/month for Open ROAS.
- MerchantFlow lists 12 features Open ROAS’s listing doesn’t mention, including Benchmarking, Cohort analysis, Data export.
Head to head
- United States
- Australia
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 1,000 orders/mo + 90-day history
- · All 4 ad platforms
- · Auto COGS sync from Shopify
- · Claude + ChatGPT MCP - 90-day history
- · Daily email summary+ 3PL integration
- · Editable North Star: 8 detailed KPIs
Pro
- · 1 store + 3 team seats
- · 5,000 orders/mo + priority support
- · Anomaly alerts
- · Claude + ChatGPT MCP - 12-month history
- · Custom + scheduled reports (weekly)
- · Everything in Starter, plus:
Plus
- · 25,000 orders/mo + unlimited history
- · 5 stores, 10 team seats
- · Claude + ChatGPT MCP - unlimited history
- · Everything in Pro, plus:
- · Flow AI assistant - 2M tokens/mo
- · North Star: up to 16 detailed KPIs
Pro Plan
- · Ad Campaign Generation
- · Campaign Analytics
- · Open AI Ad ROAS Tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google, Meta, TikTok, and Snapchat ads so total ad spend pulls from each platform and blended ROAS reflects every dollar spent, including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Reconcile against your bank balance to catch untracked expenses.
Open ROAS helps merchants connect Open AI ad tracking with order revenue so they can understand which campaigns, ad groups, and ads lead to sales. The app captures attribution data from customer visits, connects it to completed orders, and displays revenue performance in one place. This helps merchants review ad results, compare performance, and make more informed budget decisions.
- Live P&L dashboard combining Shopify revenue, COGS and all ad platforms.
- Product-level profit tracking with COGS and ad spend attribution.
- Connect Claude, Cursor and other AI tools via MCP for live store insights.
- Bank balance reconciliation to catch untracked expenses.
- Track revenue by campaign, ad group, and ad
- Open AI Campaign Builder
- Campaign Analysis and improvement recommendations
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MerchantFlow |  Open ROAS |
|---|---|---|
| Detected stores | Not published | 12 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, Australia, Canada |
Reviews
| Measure | MerchantFlow | Open ROAS |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 5 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MerchantFlow | Open ROAS |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $49/month | $49/month |
| Longest free trial | 14 days | 7 days |
| Plans listed | 3 | 1 |
Listing
| Measure | MerchantFlow | Open ROAS |
|---|---|---|
| Shopify category rank | #231 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 6, 2026 | Jul 13, 2026 |
| Languages | 1 | 1 |
| Developer | MerchantFlow | Open ROAS |
FAQ
MerchantFlow and Open ROAS: common questions
- Is MerchantFlow or Open ROAS cheaper?
- Only Open ROAS lists a free plan. Paid plans start at $49/month for MerchantFlow and $49/month for Open ROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MerchantFlow lists 12 the others don’t mention, such as Benchmarking, Cohort analysis, Data export, GDPR compliance. Open ROAS lists 2 the others don’t mention, such as Activity tracking, Pixel tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 29, 2026 for MerchantFlow, Nov 9, 2026 for Open ROAS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 29, 2026 for MerchantFlow, Nov 9, 2026 for Open ROAS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.