Merchant Guard: GMC Risk vs Unflag: Merchant Center Audit
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Merchant Guard, Nov 11, 2026 for Unflag.
The short answer
- Both list a free plan. Paid plans start at $29/month for Merchant Guard and $12.99/month for Unflag.
- Unflag lists 1 features Merchant Guard’s listing doesn’t mention, including Product warnings.
Head to head
Free
- · 0–100 score, grade and 4 pillars
- · 3 full risk scans every 30 days
- · Monthly auto re-check, email on change
- · Prioritized fix list
- · Read-only — no customer data
- · Reconsideration outline if suspended
Pro
- · AI flags misleading product claims
- · AI rewrites thin product descriptions
- · Email alert on new risks or score drops
- · Everything in the Free plan
- · Monitoring auto-on when you subscribe
- · Never touches customer data
Free Check-up
- · 130+ checks across your whole store
- · See how many other problems were found
- · Store health score out of 100
- · Your 3 most serious problems, with fixes
Store Shield
- · AI review of your policies and products
- · Automatic weekly re-scan of your store
- · Email alert when a new problem appears
- · Every problem found, with fix steps
Shield Pro
- · Account warnings & product disapprovals
- · Connect your Google Merchant Center
- · Everything in Store Shield
- · Live alerts when Google flags a product
- · Priority support from a real person
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGoogle can suspend your Merchant Center account — killing your Shopping ads and free listings — over a vague "Misrepresentation" flag. Merchant Guard scans your store the way Google's reviewers do and scores your risk across four pillars: prohibited products, product data, store policies and trust signals. You get a 0–100 score, what Google flags and the exact fix, plus a reconsideration outline if suspended.
Google Merchant Center suspends stores for problems that are easy to miss: a vague refund policy, missing contact details, shipping promises that don't match your rates, or claims Google treats as misrepresentation. Unflag scans your store against the checks Google's reviewers use and explains each problem in plain English with steps to fix it, most serious first.
- Get a 0–100 Merchant Center compliance score across four risk pillars
- Catch prohibited products before they get your Google account suspended
- Find product-data, price and availability gaps that get items disapproved
- Check contact info and policies — top "Misrepresentation" triggers
- Scan your whole store for problems that get Google Shopping accounts suspended
- Get a plain-English fix for every problem, ranked by how much risk it adds
- Check policies, contact details, checkout, shipping and product data in one go
- Connect Merchant Center to see Google's own warnings next to your store's issues
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Merchant Guard | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | Not enough data |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Merchant Guard | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Merchant Guard | |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $29/month | $12.99/month(ahead) |
| Longest free trial | 7 days | Not listed |
| Plans listed | 2 | 3 |
Listing
| Measure | Merchant Guard | |
|---|---|---|
| Shopify category rank | #233 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 8, 2026 | Nov 11, 2026 |
| Languages | 1 | 1 |
| Developer | Wigley Studios LLC | Polka Labs Ltd |
FAQ
Merchant Guard and Unflag: common questions
- Is Merchant Guard or Unflag cheaper?
- Both list a free plan. Paid plans start at $29/month for Merchant Guard and $12.99/month for Unflag. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Unflag lists 1 the others don’t mention, such as Product warnings. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Merchant Guard, Nov 11, 2026 for Unflag; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Merchant Guard, Nov 11, 2026 for Unflag. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.