Merchant Guard: GMC Risk vs QCME ‑ FTC + GMC Compliance
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Both list a free plan. Paid plans start at $29/month for Merchant Guard and $19/month for QCME.
- Merchant Guard lists 2 features QCME’s listing doesn’t mention, including Policy management, Terms and conditions.
Head to head
Free
- · 0–100 score, grade and 4 pillars
- · 3 full risk scans every 30 days
- · Monthly auto re-check, email on change
- · Prioritized fix list
- · Read-only — no customer data
- · Reconsideration outline if suspended
Pro
- · AI flags misleading product claims
- · AI rewrites thin product descriptions
- · Email alert on new risks or score drops
- · Everything in the Free plan
- · Monitoring auto-on when you subscribe
- · Never touches customer data
Free
- · Basic violation reports
- · FTC + GMC compliance checks
- · GMC Store Audit
- · Scan up to 10 products
Starter
- · Auto-scan on product updates
- · CSV report export
- · FTC + GMC compliance checks
- · Fix suggestions for all violations
- · GMC Store Audit
- · Scan up to 100 products
Pro
- · Auto-scan on product updates
- · CSV report export
- · FTC + GMC compliance checks
- · Fix suggestions for all violations
- · GMC Store Audit
- · Priority support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGoogle can suspend your Merchant Center account — killing your Shopping ads and free listings — over a vague "Misrepresentation" flag. Merchant Guard scans your store the way Google's reviewers do and scores your risk across four pillars: prohibited products, product data, store policies and trust signals. You get a 0–100 score, what Google flags and the exact fix, plus a reconsideration outline if suspended.
QCME scans your product descriptions and marketing copy for potential FTC and Google Merchant Center violations. The app uses AI to analyze each listing, flag issues by severity, and suggest specific fixes. Run a store-wide scan to review all products or use the copy checker to validate text before publishing. The GMC store audit checks your store policies for refund, shipping, and privacy requirements.
- Get a 0–100 Merchant Center compliance score across four risk pillars
- Catch prohibited products before they get your Google account suspended
- Find product-data, price and availability gaps that get items disapproved
- Check contact info and policies — top "Misrepresentation" triggers
- AI-powered product scanning for FTC and Google Merchant Center compliance
- Copy checker to validate marketing text before publishing
- Google Merchant Center store audit for policy compliance
- Potentially catch deceptive advertising before it causes fines and charge backs
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Merchant Guard |  QCME |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Merchant Guard | QCME |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Merchant Guard | QCME |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $29/month | $19/month(ahead) |
| Longest free trial | 7 days | Not listed |
| Plans listed | 2 | 3 |
Listing
| Measure | Merchant Guard | QCME |
|---|---|---|
| Shopify category rank | #170 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 8, 2026 | Mar 5, 2026 |
| Languages | 1 | 1 |
| Developer | Wigley Studios LLC | QCME.ai |
FAQ
Merchant Guard and QCME: common questions
- Is Merchant Guard or QCME cheaper?
- Both list a free plan. Paid plans start at $29/month for Merchant Guard and $19/month for QCME. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Merchant Guard lists 2 the others don’t mention, such as Policy management, Terms and conditions. QCME lists 1 the others don’t mention, such as Product warnings. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.