Merchant AI: Chatbots & Agents vs SparkGPT
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Only Merchant AI lists a free plan.
- Merchant AI lists 13 features SparkGPT’s listing doesn’t mention, including Agent analytics, Agent avatar, Behavior tracking.
Head to head
Free Plan
- · 1 AI agent
- · 1 MB knowledge base
- · 1 team seat
- · 20 messages / month
- · Website & file sources
Starter Plan
- · 1 AI agent
- · 15 MB knowledge base
- · 2 team seats
- · 400 messages / month
- · Advanced analytics
- · All source types
Pro Plan
- · 2,500 messages / month
- · 3 AI agents
- · 30 MB knowledge base
- · 5 team seats
- · Advanced analytics
- · All source types
Business Plan
- · 10 team seats
- · 5 AI agents
- · 60 MB knowledge base
- · 9,000 messages / month
- · Advanced analytics
- · All source types
Pay per sale
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMerchant AI installs on your Shopify store and indexes your products, collections, policies, and content, refreshing whenever your catalog changes. Shoppers ask questions and get answers grounded in your store data. They can see product recommendations, add to cart, look up an order, or start a return inside the chat. You set the agent's tone, refund posture, and escalation rules in plain English.
SparkGPT builds an AI sales agent trained on your store in minutes. It reads your products, pages, and policies, then chats with visitors: answering questions, recommending products from your catalog, handling objections, and guiding shoppers to checkout. Setup is one click: install and your agent is already trained on your store.
- Auto-syncs your products, collections, policies, and blog posts on install
- Recommends products and adds to cart inside the conversation
- Looks up orders, tracking, and starts returns without leaving chat
- Set your tone, refund posture, and escalation rules in plain English
- Trained on your store automatically: products, prices, and policies
- Chats with shoppers like a salesperson, around the clock
- Recommends products and answers questions in real time
- One-click theme setup, 20+ languages, and brand color matching
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Merchant AI |  SparkGPT |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Merchant AI | SparkGPT |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Merchant AI | SparkGPT |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $25/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 1 |
Listing
| Measure | Merchant AI | SparkGPT |
|---|---|---|
| Shopify category rank | #674(ahead) | #963 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 21, 2026 | Jul 20, 2026 |
| Languages | 1 | 1 |
| Developer | Cross Digital Ltd | Sparkgpt.AI |
FAQ
Merchant AI and SparkGPT: common questions
- Is Merchant AI or SparkGPT cheaper?
- Only Merchant AI lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Merchant AI lists 13 the others don’t mention, such as Agent analytics, Agent avatar, Behavior tracking, Cart recovery. SparkGPT lists 1 the others don’t mention, such as Color and font. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.