Merchant AI: Chatbots & Agents vs ShopAgent – AI Chatbot
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Both list a free plan. Paid plans start at $25/month for Merchant AI and $19/month for ShopAgent.
- Merchant AI lists 12 features ShopAgent’s listing doesn’t mention, including Agent analytics, Agent avatar, Behavior tracking.
Head to head
Free Plan
- · 1 AI agent
- · 1 MB knowledge base
- · 1 team seat
- · 20 messages / month
- · Website & file sources
Starter Plan
- · 1 AI agent
- · 15 MB knowledge base
- · 2 team seats
- · 400 messages / month
- · Advanced analytics
- · All source types
Pro Plan
- · 2,500 messages / month
- · 3 AI agents
- · 30 MB knowledge base
- · 5 team seats
- · Advanced analytics
- · All source types
Business Plan
- · 10 team seats
- · 5 AI agents
- · 60 MB knowledge base
- · 9,000 messages / month
- · Advanced analytics
- · All source types
Starter
- · 100 AI chats per month
- · Basic performance analytics
- · Custom welcome message
- · Trained on all your products
Growth
- · 1,000 AI chats per month
- · Advanced AI responses
- · Conversation history
- · Priority response speed
- · Remove app branding
- · Trained on collections
Scale
- · Advanced analytics dashboard
- · Early access to features
- · Fastest response speed
- · Premium AI reasoning
- · Priority support
- · Unlimited AI chats
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMerchant AI installs on your Shopify store and indexes your products, collections, policies, and content, refreshing whenever your catalog changes. Shoppers ask questions and get answers grounded in your store data. They can see product recommendations, add to cart, look up an order, or start a return inside the chat. You set the agent's tone, refund posture, and escalation rules in plain English.
ShopAgent adds an AI chatbot to your storefront that answers product questions and helps customers find the right items instantly. The chatbot uses your store catalog to provide accurate product details, recommend relevant products, and assist shoppers 24/7. By answering common questions automatically, ShopAgent reduces support workload and helps guide customers toward purchase.
- Auto-syncs your products, collections, policies, and blog posts on install
- Recommends products and adds to cart inside the conversation
- Looks up orders, tracking, and starts returns without leaving chat
- Set your tone, refund posture, and escalation rules in plain English
- Answers customer questions using your product details in real time.
- Recommends relevant products to help shoppers find what they need.
- Runs 24/7 on your store to support customers without extra effort.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Merchant AI |  ShopAgent |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Merchant AI | ShopAgent |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Merchant AI | ShopAgent |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $25/month | $19/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Merchant AI | ShopAgent |
|---|---|---|
| Shopify category rank | #674(ahead) | #915 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 21, 2026 | Jul 7, 2025 |
| Languages | 1 | 2 |
| Developer | Cross Digital Ltd | gregou |
FAQ
Merchant AI and ShopAgent: common questions
- Is Merchant AI or ShopAgent cheaper?
- Both list a free plan. Paid plans start at $25/month for Merchant AI and $19/month for ShopAgent. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Merchant AI lists 12 the others don’t mention, such as Agent analytics, Agent avatar, Behavior tracking, Cart recovery. ShopAgent lists 4 the others don’t mention, such as Color and font, Live chat, Multi-language, Send transcript. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.