Merch ‑ Size Chart Fit vs TailorLens
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Merch, Nov 12, 2026 for TailorLens.
The short answer
- Both list a free plan. Paid plans start at $14.99/month for Merch and $29/month for TailorLens.
- TailorLens lists 5 features Merch’s listing doesn’t mention, including Custom CSS, Custom pricing, Custom text.
Head to head
Unlimited
- · 15 languages with RTL
- · 40 ready-made size charts
- · Accessible, no layout shift
- · Assign by product, collection, type, tag
- · Measurement, text & image charts
- · Popup or inline on the page
Pro
- · "Find my size" fit recommender
- · Advanced styling (accent color)
- · CSV import & export (bulk edit)
- · Everything in Unlimited
- · Flat price, no per-order fees
- · Full analytics
Basic
growth
premium
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAdd clean size charts to apparel and footwear product pages, plus a "find my size" fit recommender that helps shoppers pick their size — no theme code. Build unlimited charts (table, text, or image); assign by product, collection, type, tag, or store-wide default; cm/in toggle; 15 languages with RTL; 39 ready-made templates. Go further with per-variant pre-select and CSV import/export.
TailorLens helps Shopify merchants give shoppers personalized size recommendations based on customer measurements and product sizing data. It adds a storefront sizing experience that recommends a size and explains the fit, while giving merchants analytics on recommendations, shopper behavior, conversions, orders, revenue, and attribution.
- Size charts on every product page — no theme code to edit
- Assign charts by product, collection, type, tag, or store-wide default
- cm/inch auto by region, 15 languages with RTL support
- "Find my size" fit recommender, runs in the shopper's browser (Pro)
- Personalized size recommendations based on shopper measurements.
- Storefront sizing widget with clear fit recommendations.
- Analytics for recommendations, conversions, orders, and revenue.
- Direct and assisted attribution for sizing-driven purchases.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Merch | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | Not enough data |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Merch | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Merch | |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $14.99/month(ahead) | $29/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 2 | 3 |
Listing
| Measure | Merch | |
|---|---|---|
| Shopify category rank | #114 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 30, 2026 | Nov 10, 2026 |
| Languages | 1 | 1 |
| Developer | Merchentia App Studio | Orexza LLC |
FAQ
Merch and TailorLens: common questions
- Is Merch or TailorLens cheaper?
- Both list a free plan. Paid plans start at $14.99/month for Merch and $29/month for TailorLens. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Merch lists 4 the others don’t mention, such as Comparison table, Pop-ups, Recommendations, Size charts. TailorLens lists 5 the others don’t mention, such as Custom CSS, Custom pricing, Custom text, Dimensions. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Merch, Nov 12, 2026 for TailorLens; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Merch, Nov 12, 2026 for TailorLens. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.