Mcfly Analytics: LTV & Cohorts vs The Moonlighters Reporting
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Mcfly Analytics, Jul 14, 2026 for The Moonlighters Reporting.
The short answer
- Only Mcfly Analytics lists a free plan.
- The Moonlighters Reporting lists 10 features Mcfly Analytics’s listing doesn’t mention, including Benchmarking, Checkout analytics, Custom dashboards.
Head to head
Free
- · 5-year sales trends and comparisons
- · Any order volume
- · Free forever
- · Upgrade for LTV, cohorts and goals
Starter
- · 7-day free trial
- · Every feature included
- · Up to 3,000 orders per month
Growth
- · 7-day free trial
- · Every feature included
- · Up to 15,000 orders per month
Pro
- · 7-day free trial
- · Every feature included
- · Up to 100,000 orders per month
Enterprise
- · 7-day free trial
- · Every feature included
- · Up to 500,000 orders per month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMcfly reads your store's order history and turns it into the long view. See lifetime value at 30, 90 and 365 days for every first-order month, and watch how each cohort comes back to buy again. Line up any stretch of days against the same days in up to 5 past years, aligned by weekday so Black Friday weekends line up. Set a monthly sales goal and see the daily pace you need to hit it.
The Moonlighters Reporting helps merchants view sales and marketing performance in one place by combining data from Shopify, Facebook Ads, and Google Ads. The app provides read-only reporting so merchants can analyze revenue, compare time periods, and review advertising performance across channels without switching between platforms.
- Add spend from every platform — even billboards — next to store sales
- See spend beside sales for the same day, including zero-spend days
- Type a billboard or paste an Ads Manager CSV — no ad-network login
- Customer LTV from orders, not a CRM
- View Shopify order and revenue data in a unified reporting dashboard
- Combine Shopify, Facebook Ads, and Google Ads data in one report
- Analyze revenue, return on ad spend, and customer trends over time
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Mcfly Analytics |  The Moonlighters Reporting |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Mcfly Analytics | The Moonlighters Reporting |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Mcfly Analytics | The Moonlighters Reporting |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 5 | Not published |
Listing
| Measure | Mcfly Analytics | The Moonlighters Reporting |
|---|---|---|
| Shopify category rank | #1466 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 7, 2026 | May 27, 2026 |
| Languages | 1 | 1 |
| Developer | Mcfly Ads | The Moonlighters |
FAQ
Mcfly Analytics and The Moonlighters Reporting: common questions
- Is Mcfly Analytics or The Moonlighters Reporting cheaper?
- Only Mcfly Analytics lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- The Moonlighters Reporting lists 10 the others don’t mention, such as Benchmarking, Checkout analytics, Custom dashboards, Custom reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Mcfly Analytics, Jul 14, 2026 for The Moonlighters Reporting; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Mcfly Analytics, Jul 14, 2026 for The Moonlighters Reporting. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.