MatchUp Fit vs Skintone Shade Finder
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for MatchUp Fit, Nov 14, 2026 for Skintone Shade Finder.
The short answer
- Only MatchUp Fit lists a free plan. Paid plans start at $15/month for MatchUp Fit and $49/month for Skintone Shade Finder.
- MatchUp Fit lists 8 features Skintone Shade Finder’s listing doesn’t mention, including Analytics, Color and font, Custom text.
Head to head
Free Plan
- · 1 product
- · Basic Analytics
Plus Plan
- · Advanced Analytics
- · Basic Analytics
- · Unlimited fit matching
- · Up to 15 products
Ultimate Plan
- · Advanced Analytics
- · Basic Analytics
- · Standalone QR snippet
- · Unlimited fit matching
- · Up to 50 products
Starter
- · 2,500 shade matches a month
Growth
- · 25,000 shade matches a month
Scale
- · Unlimited shade matches
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDifferent models of shoes often feel different even when they are marked the same size. Every foot is unique, and so is the last a shoe is built on. MatchUp compares key fitting measurements against the inner dimensions of the specific model. No code and no special hardware. Shoppers scan their feet, see how sizing up or down would feel in that model, and choose a size with confidence.
When shoppers can't tell which shade is theirs, they leave or buy two and return one. Skintone adds a Find your shade block to your product pages. The shopper types a foundation they already own, from more than 100 brands, and gets the closest shade on that product page, matched by measured colour, plus two alternatives. One click selects it. If nothing on the page is close, the block says so.
- Simple setup. No complicated measurements, no spec sheets
- Model-specific sizing from your own shoes, not a generic chart
- Shoppers only need their phone. No app download, no scanner hardware
- Shoppers see how sizing up or down would feel, not just one number
- Match from 100+ foundation brands to the closest shade in your range
- Selects the matched shade's variant on your product page
- Add the block from the theme editor, no code needed
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MatchUp Fit | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | Not enough data |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MatchUp Fit | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MatchUp Fit | |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $15/month(ahead) | $49/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | 3 |
Listing
| Measure | MatchUp Fit | |
|---|---|---|
| Shopify category rank | #143 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 6, 2026 | Nov 12, 2026 |
| Languages | 1 | 1 |
| Developer | MatchUp Fit | Skintone |
FAQ
MatchUp Fit and Skintone Shade Finder: common questions
- Is MatchUp Fit or Skintone Shade Finder cheaper?
- Only MatchUp Fit lists a free plan. Paid plans start at $15/month for MatchUp Fit and $49/month for Skintone Shade Finder. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MatchUp Fit lists 8 the others don’t mention, such as Analytics, Color and font, Custom text, Drag and drop editor. Skintone Shade Finder lists 2 the others don’t mention, such as Search, Variants. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for MatchUp Fit, Nov 14, 2026 for Skintone Shade Finder; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for MatchUp Fit, Nov 14, 2026 for Skintone Shade Finder. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.