Matchly ‑ Quiz & Forms Builder vs Smart Formly ‑ Form Builder
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Matchly, Oct 23, 2026 for Smart Formly.
The short answer
- Only Smart Formly lists a free plan. Paid plans start at $4/month for Matchly and $9.99/month for Smart Formly.
- Matchly lists 14 features Smart Formly’s listing doesn’t mention, including Auto-sync, Conditional logic, Custom.
Head to head
Basic
Free
Base
- · Export form submissions
- · Full design customization
- · Multiple admin notifications
- · Multiple recipients for form submissions
Pro
- · Export form submissions
- · Full design customization
- · Multiple admin notifications
- · Multiple recipients for form submissions
Pro Plus
- · Export form submissions
- · Full design customization
- · Multiple admin notifications
- · Multiple recipients for form submissions
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMatchly lets you build product recommendation quizzes and forms that help shoppers find items that fit their needs. Use the drag-and-drop editor to create questions, add conditional logic that adapts the flow to each answer, and match shoppers to products by tag, collection, or direct selection.
Create unlimited custom forms for your Shopify store in minutes. Whether you need contact forms, feedback surveys, registration forms, or wholesale order forms, SmartFormly makes it easy with a drag-and-drop builder that requires no coding. Every form is mobile-responsive, works with all Shopify themes, and can be customized to match your brand.
- Drag-and-drop builder with multiple question types and ready-made templates
- Conditional logic that adapts each quiz to the shopper's answers
- Recommend products by tag, collection, or hand-picked selection
- Capture emails, names, and phone numbers with built-in contact fields
- Build contact, survey, registration, and wholesale forms with uploads.
- Design forms with drag-and-drop, conditional logic, and dynamic fields.
- Customize colors, fonts, buttons, and layouts to match your brand.
- Get instant email notifications and connect custom domains with other apps.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Matchly |  Smart Formly |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Matchly | Smart Formly |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Matchly | Smart Formly |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $4/month(ahead) | $9.99/month |
| Longest free trial | 3 days | 7 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Matchly | Smart Formly |
|---|---|---|
| Shopify category rank | #77(ahead) | #106 |
| Shopify App Charts | Not on this week’s charts | #7 on Pricing moves in Forms |
| Built for Shopify | No | No |
| Launched | Jun 10, 2026 | May 19, 2026 |
| Languages | 1 | 1 |
| Developer | XCO Apps | KASWEBTECH SOLUTIONS PRIVATE LIMITED |
FAQ
Matchly and Smart Formly: common questions
- Is Matchly or Smart Formly cheaper?
- Only Smart Formly lists a free plan. Paid plans start at $4/month for Matchly and $9.99/month for Smart Formly. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Matchly lists 14 the others don’t mention, such as Auto-sync, Conditional logic, Custom, Custom fields. Smart Formly lists 2 the others don’t mention, such as Feedback, Surveys. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Matchly, Oct 23, 2026 for Smart Formly; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Matchly, Oct 23, 2026 for Smart Formly. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.