Massy B2B Wholesale Pricing vs Pallet ‑ B2B Wholesale Pricing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Massy B2B Wholesale Pricing, Oct 14, 2026 for Pallet.
The short answer
- Only Massy B2B Wholesale Pricing lists a free plan. Paid plans start at $29/month for Massy B2B Wholesale Pricing and $19/month for Pallet.
- Massy B2B Wholesale Pricing lists 19 features Pallet’s listing doesn’t mention, including Analytics, Bulk editing, Bulk processing.
Head to head
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · B2B Registration form
- · Custom pricing rule
- · Free all app features on dev stores
- · Live chat & call setup support
- · Lock specific customers and products
- · Manual or auto-tag approval
Essential
- · Auto-approve tax exemption
- · Email sender customization
- · Order limit
- · Tag and track wholesale-only orders
- · Unlimited Custom pricing rule
- · Unlimited Registration form
Growth
- · Advanced Order Limit Setting
- · Advanced Shipping Rate Rules
- · B2B Portal
- · Company account management (Shopify B2B)
- · Everything in Essential+
- · Import/Export CSV file
Plus
- · Advanced Order limit customization
- · Advanced Shipping Logic
- · Advanced Shipping Logic
- · Everything in Growth+
- · Net 15/30/60 Payment Terms
- · Unlimited net payment term rules
Basic
- · Customer tag targeting
- · Storefront price display
- · Up to 3 pricing rules
Pro
- · Everything in Basic
- · Unlimited storefront rules
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMassy Wholesale B2B Pricing is the ultimate Shopify B2B app that enables merchants to set customer based pricing tailored to multiple buyer groups. Streamline your B2B wholesale with powerful features: B2B price lists, tiered pricing & volume discounts, wholesale registration forms, Minimum Order Quantity (MOQ), automatic customer tagging. Easily restrict guest access with B2B login for wholesale.
Pallet is a super simple solution to manage your wholesale and B2B pricing groups. You can easily create unlimited pricing groups that are assigned to a customer tag. Each group will automatically see prices reflect the group they are assigned to.
- Custom Pricing: Specific B2B prices for different customer groups or products
- Volume Discount: Auto apply tier pricing and adjust prices for bulk purchases
- B2B Registration Form: Verify & onboard, create wholesale customers seamlessly
- Auto Tag: Assign tags based on purchases, order history, or customer information
- Set unlimited pricing rules using customer tags
- Target rules based on customer tags
- Use price rules to adjust storefront pricing with automatic discounts
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Massy B2B Wholesale Pricing |  Pallet |
|---|---|---|
| Detected stores | 875 | Not published |
| Net store change, 28 days | −25 | 0 |
| Stores added, 28 days | 10 | Not enough data |
| Big-brand share | 6% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | Massy B2B Wholesale Pricing | Pallet |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 224 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | Massy B2B Wholesale Pricing | Pallet |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29/month | $19/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Massy B2B Wholesale Pricing | Pallet |
|---|---|---|
| Shopify category rank | #12 | #211 |
| Shopify App Charts | #7 in Wholesale | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jan 28, 2025 | May 21, 2026 |
| Languages | 1 | 1 |
| Developer | Massy | Brickspace Lab |
FAQ
Massy B2B Wholesale Pricing and Pallet: common questions
- Is Massy B2B Wholesale Pricing or Pallet cheaper?
- Only Massy B2B Wholesale Pricing lists a free plan. Paid plans start at $29/month for Massy B2B Wholesale Pricing and $19/month for Pallet. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Massy B2B Wholesale Pricing lists 19 the others don’t mention, such as Analytics, Bulk editing, Bulk processing, Custom pricing. Pallet lists 1 the others don’t mention, such as Custom rules. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Massy B2B Wholesale Pricing, Oct 14, 2026 for Pallet; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Massy B2B Wholesale Pricing, Oct 14, 2026 for Pallet. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.