Marqo Search and Recs vs AI Search & Filter
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 20, 2026 for Marqo Search and Recs, Oct 13, 2026 for AI Search & Filter.
The short answer
- Marqo Search and Recs lists 2 features AI Search & Filter’s listing doesn’t mention, including Image search, Search suggestions.
Head to head
Basic
- · 9 Product Recommendation Types
- · Analytics with 90-day report
- · Display variants as products
- · Merchandising, Spell Check
- · Real-time sync
- · Smart Search, Unlimited queries
Professional
- · 180-day analytics
- · 40+ Metafields
- · AI-Powered Search
- · Includes everything in Basic
- · Priority Support
- · Real-time sync
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarqo Search and Recs syncs your Shopify product catalog to your Marqo account. When products are added, updated, or removed in Shopify, the app automatically keeps your Marqo index in sync via webhooks. Connect your Marqo API key in the app settings to start syncing.
AI Search & Filter helps merchants improve product discovery with synonym and semantic search support. It helps shoppers find relevant products when search terms do not exactly match product titles, descriptions, or tags. Merchants can manage search behavior, review search terms, and create synonym rules from the app.
- Automatically syncs products to your Marqo search index
- Real-time updates via webhooks when products change
- Data indexing starts after you connect your Marqo API key
- Automatically generates synonyms to fix "no results" pages.
- Goes beyond keywords to find exactly what users want, even with vague queries.
- Filters filler words to focus on product attributes that drive conversions.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Marqo Search and Recs |  AI Search & Filter |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Marqo Search and Recs | AI Search & Filter |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Marqo Search and Recs | AI Search & Filter |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $9.90/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | Not published | 2 |
Listing
| Measure | Marqo Search and Recs | AI Search & Filter |
|---|---|---|
| Shopify category rank | #252 | #158(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 1, 2026 | Mar 24, 2026 |
| Languages | 1 | 1 |
| Developer | Marqo | Zeno Techs |
FAQ
Marqo Search and Recs and AI Search & Filter: common questions
- What features does each app list that the other doesn’t?
- Marqo Search and Recs lists 2 the others don’t mention, such as Image search, Search suggestions. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 20, 2026 for Marqo Search and Recs, Oct 13, 2026 for AI Search & Filter; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 20, 2026 for Marqo Search and Recs, Oct 13, 2026 for AI Search & Filter. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.