Marko ‑ UTM Order Tracker vs UTM Ad Conversion Tracking
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Marko, Nov 8, 2026 for UTM Ad Conversion Tracking.
The short answer
- Only UTM Ad Conversion Tracking lists a free plan. Paid plans start at $19/month for Marko and $12/month for UTM Ad Conversion Tracking.
- UTM Ad Conversion Tracking lists 7 features Marko’s listing doesn’t mention, including Activity tracking, Checkout analytics, Event tracking.
Head to head
- United States
- Canada
Starter
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Up to 300 tracked orders/month
Professional
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Up to 1500 tracked orders/month
Business
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Up to 5000 tracked orders/month
Enterprise
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Unlimited tracked orders/month
Free
- · 50 Orders/mo
- · Cart Add, Removed, Purchased Tracking
- · GEO Location Tracking
- · Interaction Logs
- · Referrer Tracking
- · UTM Links Tracking
Pro
- · Cart Add, Removed, Purchased Tracking
- · GEO Location Tracking
- · Interaction Logs
- · Referrer Tracking
- · UTM Tracking
- · Unlimited Orders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarko - UTM Order Tracker captures UTM parameters from storefront visits, then connects that attribution data to Shopify orders. Merchants can see which source, medium, and campaign generated tracked orders, review attribution directly inside Shopify Admin, and use a simple report to compare order volume by campaign source.
Are you spending too much on ads that don’t convert into sales? UTM Ad Conversion Tracking empowers you to track Ad campaigns using UTM Links & Referrer. Get detailed Reports & UTM Insights to see which campaigns drive sales. Track items added to and removed from the cart and bring sales using UTM Link tracking. Get full visibility into cart activity and make data-driven decisions with UTM Tracking.
- Capture UTM parameters from storefront visits
- Show campaign attribution inside Shopify orders
- Report tracked orders by source, medium and campaign
- "Buy Now" & Direct Checkout tracking
- UTM link tracking tracks UTM Source, Campaign, Medium, & Content for any medium.
- UTM analytics track Ad conversion cost for Facebook Ads, Google Ads & any medium
- Get geo location, cart additions, removals, purchases, and UTM sales reports.
- Monitor visitor referrers, sales, and orders with UTM tracking and UTM insight.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Marko |  UTM Ad Conversion Tracking |
|---|---|---|
| Detected stores | Not published | 7 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, Canada |
Reviews
| Measure | Marko | UTM Ad Conversion Tracking |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Marko | UTM Ad Conversion Tracking |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $19/month | $12/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Marko | UTM Ad Conversion Tracking |
|---|---|---|
| Shopify category rank | Not enough data | #1060 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 1, 2026 | Dec 29, 2024 |
| Languages | 1 | 1 |
| Developer | OrangeWeb | Innovify |
FAQ
Marko and UTM Ad Conversion Tracking: common questions
- Is Marko or UTM Ad Conversion Tracking cheaper?
- Only UTM Ad Conversion Tracking lists a free plan. Paid plans start at $19/month for Marko and $12/month for UTM Ad Conversion Tracking. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Marko lists 1 the others don’t mention, such as Custom reports. UTM Ad Conversion Tracking lists 7 the others don’t mention, such as Activity tracking, Checkout analytics, Event tracking, Page views. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Marko, Nov 8, 2026 for UTM Ad Conversion Tracking; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Marko, Nov 8, 2026 for UTM Ad Conversion Tracking. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.