Marko ‑ UTM Order Tracker vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Marko, Nov 8, 2026 for TrueROAS.
The short answer
- Paid plans start at $19/month for Marko and $199/month for TrueROAS.
- TrueROAS lists 9 features Marko’s listing doesn’t mention, including AI insights, Event tracking, Funnel analysis.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Up to 300 tracked orders/month
Professional
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Up to 1500 tracked orders/month
Business
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Up to 5000 tracked orders/month
Enterprise
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Unlimited tracked orders/month
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarko - UTM Order Tracker captures UTM parameters from storefront visits, then connects that attribution data to Shopify orders. Merchants can see which source, medium, and campaign generated tracked orders, review attribution directly inside Shopify Admin, and use a simple report to compare order volume by campaign source.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- Capture UTM parameters from storefront visits
- Show campaign attribution inside Shopify orders
- Report tracked orders by source, medium and campaign
- "Buy Now" & Direct Checkout tracking
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Marko |  TrueROAS |
|---|---|---|
| Detected stores | Not published | 314 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Marko | TrueROAS |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 97 |
| New reviews, 28 days | Not enough data | 3 |
| Reviewers a year or more in | Not enough data | 5% |
FAQ
Marko and TrueROAS: common questions
- Is Marko or TrueROAS cheaper?
- Paid plans start at $19/month for Marko and $199/month for TrueROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Marko lists 3 the others don’t mention, such as Custom dashboards, Custom reports, Segmentation. TrueROAS lists 9 the others don’t mention, such as AI insights, Event tracking, Funnel analysis, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Marko, Nov 8, 2026 for TrueROAS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Marko, Nov 8, 2026 for TrueROAS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.